Welcome to Womma

WOMM-U provides the hands-on learning marketing professionals so desperately seek from industry experts, experiential thought leaders, and engagement enthusiasts. At WOMM-U, you'll adopt best practices in the disciplines of word of mouth and social media marketing and embed those in pre-existing job functions. ...See Event

In this session, Robbin Phillips from Brains on Fire will show you how to start to practice the art of “we” with your customers. She’ll show you how you can reframe the conversations you think you’re having with your customers into something that will inspire true word of mouth movement. 

Robbin will share an example from the National Center for Family Literacy (NCFL)’s WOMMY award-winning Wonderopolis program. Here, offline and online strategy merged together to develop an entirely new, fun way to engage in literacy learning. It’s about connecting the conversations between families, teachers and children to find a learning tool that works.

Content level: Intermediate

Speaker: Robbin Phillips, Courageous President, Brains on Fire

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Regulators acknowledged that it had become increasingly difficult to interpret rules written for traditional forms of media (print, radio and TV) in the context of social networks, mobile apps and new devices (such as tablets). Within a two-week period in March and April 2013, both the Federal Trade Commission (FTC) and the Securities and Exchange Commission (SEC) issued updated guidance on how to address communications in social media across new platforms, tools and devices. Both reports offered clarification and support for businesses to use new channels to communicate, so long as they do so responsibly. If you think that these updates don’t affect your brand/agency or service, you might want to think again. 

Topics covered: 
• Updated SEC guidance with regard to the use of social media channels
• Updated FTC guidance with regard to disclosure methods
• Other regulatory activity
• Considerations and recommendations

Content level: Basic to intermediate 

Speaker: Tom Chernaik, CEO, CMP.LY

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Please join Winston & Strawn partner, and WOMMA member and General Counsel, Anthony DiResta as he interviews Michael Ostheimer at the FTC’s Division of Advertising Practices to discuss these Guides, compliance expectations, and future trends.

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Speakers: Leah Tsang and Gina Jacobson, SocialChorus ...See Event