Haagen-Dazs is getting the word out about the "plight of the disappearing honey bees" using an online video public service announcement, which is picking up steam with video viewers. The video, which is tied to the company's "Haagen-Dazs Loves Honey Bees" campaign, is making the rounds online as folks are encouraged to pass it along and "save a bee." In the two weeks since it's kick off, the video has been viewed more than two million times, has received 3,500+ comments on YouTube, and has been posted on more than 130 other websites and blogs.
A fan of the video game Tiger Woods 08 posted a YouTube video highlighting a "glitch" in the video that enabled the Tiger Woods character to walk and golf on water -- dubbed the "Jesus Shot." In response, and as a promotion for the Tiger Woods 09 game, game creators Electronic Arts and Woods posted a video that shows the real-life Woods taking that very same shot. The video's message: "It's not a glitch. He's just that good." It's a great example of the good ideas that can come from keeping a pulse on what people are saying about you and your brand online.
Looking for tips on how to make Twitter work for your business? Here's a quick fifty ideas from Chris Brogan's blog. The tips are broken down into categories such as: first steps, what to tweet, and the Twitter-positive arguments to the most common Twitter cons you'll come across. The post is a great primer for someone who's itching to join the conversation and is looking for what to do to get started.
World of Warcraft isn't just incentivizing enthusiastic players who recruit new gamers to the fold -- they're rewarding them in a way that impacts their in-game life. The referral bonus is an "exclusive, in-game zhevra mount," which is something like a unicorn-zebra and speaks directly to the game's target audience. True WoW lovers who can't wait to get their very own zhevra will be eager to spread their authentic enthusiasm to their friends. On the Marketing Environmentalism blog, Virginia Miracle takes a closer look at WoW's referral marketing plan.
This CNN.com article takes look at the way online social networking sites are affecting teacher-student relationships. On one hand, walking the line between professional and personal relationships -- especially within a forum designed for social interaction -- can be difficult to maneuver for students and teachers alike. Alternatively, the article suggests that social media might open up the classroom walls and ultimately amp up students' success.
Haagen-Dazs is getting the word out about the "plight of the disappearing honey bees" using an online video public service announcement, which is picking up steam with video viewers. The video, which is tied to the company's "Haagen-Dazs Loves Honey Bees" campaign, is making the rounds online as folks are encouraged to pass it along and "save a bee." In the two weeks since it's kick off, the video has been viewed more than two million times, has received 3,500+ comments on YouTube, and has been posted on more than 130 other websites and blogs....
A fan of the video game Tiger Woods 08 posted a YouTube video highlighting a "glitch" in the video that enabled the Tiger Woods character to walk and golf on water -- dubbed the "Jesus Shot." In response, and as a promotion for the Tiger Woods 09 game, game creators Electronic Arts and Woods posted a video that shows the real-life Woods taking that very same shot. The video's message: "It's not a glitch. He's just that good." It's a great example of the good ideas that can come from keeping a pulse on what people are saying about you and your brand online....
Looking for tips on how to make Twitter work for your business? Here's a quick fifty ideas from Chris Brogan's blog. The tips are broken down into categories such as: first steps, what to tweet, and the Twitter-positive arguments to the most common Twitter cons you'll come across. The post is a great primer for someone who's itching to join the conversation and is looking for what to do to get started....
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. UPCOMING WOM WEDNESDAY TELECONFERENCES ---------------------------------------- Wednesday, Sept. 10 at noon EST --> >> Offline Versus Online Word of Mouth: Reasons Why the Real World Wins: Join WOMMA and speaker Brad Fay of Keller Fay Group and get answers to questions such as: How much online word of mouth takes place compared to offline? How do offline and online WOM compare in terms of creditability and impact on consumer behavior? What are the key demographic differences between online and offline WOM participants? Wednesday, Sept. 24, at noon EST --> >>...
World of Warcraft isn't just incentivizing enthusiastic players who recruit new gamers to the fold -- they're rewarding them in a way that impacts their in-game life. The referral bonus is an "exclusive, in-game zhevra mount," which is something like a unicorn-zebra and speaks directly to the game's target audience. True WoW lovers who can't wait to get their very own zhevra will be eager to spread their authentic enthusiasm to their friends. On the Marketing Environmentalism blog, Virginia Miracle takes a closer look at WoW's referral marketing plan....
This CNN.com article takes look at the way online social networking sites are affecting teacher-student relationships. On one hand, walking the line between professional and personal relationships -- especially within a forum designed for social interaction -- can be difficult to maneuver for students and teachers alike. Alternatively, the article suggests that social media might open up the classroom walls and ultimately amp up students' success....
Graco and its agency, WOMMA member company Converseon, have spent the past 18 months crafting a word of mouth marketing effort with sticking power. Graco has tapped into influential online moms, creating meaningful, interactive relationships that put these consumers' highly connected networks to work. The effort began with some intensive listening, and ended with results that put Graco in the center of online parenting conversations and ultimately humanize the brand. The company created and launched its own parenting blog with a thriving audience in the thousands. Graco also hosts offline blogger meetups and has footprints in a variety of social media spaces including YouTube, Twitter, and Flickr....
