The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

Our vision at WOMMA is to grow appreciation for the practice of word of mouth marketing and its value while remaining the leading industry resource. We will achieve this through focus on 5 key areas:
Education/ Training—We are providing a robust educational program to reach more marketers than ever before via social, on-demand classes, and new, live events.
Member Growth & Engagement—We are reaching out to more verticals and providing more opportunities for you to get involved in our community.
Global Reach—We are committed to bringing you the latest marketing techniques and case studies from around the globe.
Public Advocacy of WOMM—We’re working with government agencies, leading publications and news outlets to serve as a resource for WOMM and Social Media.
Demonstration of Value—We know WOMM is the most effective form of advertising, but what is the true value of WOMM? We are leading the industry with a groundbreaking study to find out!