Board Of Directors
Mark BisardVice President & Senior Counsel, American Express
Mark is American Expresss “cyberlawyer.” He created and leads the company’s Cyberlaw Unit, which handles the company’s legal issues in the areas of emerging tech, social media, mobile, e-commerce, e-communications, new product developmentand key digital partnerships. In his role, he has been instrumental in the 164 year old Company’s acclaimed digital transformation and has helped the Company through the launch of many award-winning innovations and “firsts”.
Before joining American Express, Mark worked in private practice in New York City and Detroit, MI, specializing in transactional, IP and internet law issues for a wide range of business clients. Mark was named Crain's Detroit top 40 Under 40 and has received numerous community involvement awards and recognitions. Prior to practicing law, Mark spent two years teaching at a small high school in rural Louisiana with the Teach for American program. He is a proud University of Michigan and Wayne State Law graduate and now lives in Brooklyn with his wife Christie and their two sons.
Deborah HollandExecutive Vice President, Publishers Clearing House
As the Executive Vice President of Publishers Clearing House, Deborah is responsible for planning, direction, execution and coordination of company communications, creative, public relations and consumer affairs across all channels, including social media. Her career with Publishers Clearing House has spanned over thirty years of experience in virtually every aspect of direct marketing and she has been featured as the company spokesperson at industry functions, media interviews (including on-camera appearances) and high-level governmental and legal negotiations, as well as in promotional communications and interactive social media.
A dedicated brand enthusiast who enjoys conversing with customers, colleagues and friends, she is a champion of social media and was instrumental in its start up at Publishers Clearing House nearly four years ago. She is actively involved on a daily basis on all levels, from strategic planning and management to being a direct practitioner via blogging and Facebook Fan interaction. From the very beginning, she initiated and participated in formal training, self-education and industry outreach to ensure best practices in their social media program, consistent with the high ethical standards of the company.
She is an enthusiastic supporter of WOMMA and an active member of the WOMMA Brands Council, and a graduate of WOMMA's Online Certificate Program.
She is a graduate of Muhlenberg College where she studied English and French, attained her MBA from Adelphi University and completed the Harvard Business School Advanced Management Program. Additionally, she has extensive board involvement in industry organizations and non-profits.
Immediate Past Chair:
Brad FayAuthor and Word of Mouth Marketing Expert
Brad is the Chief Operating Officer of the Keller Fay Group (kellerfay.com), the award-winning word of mouth research and consulting company he co-founded with CEO Ed Keller. He is also the co-author, with Ed Keller, of The Face to Face Book, scheduled to be published in March 2012 by the Free Press imprint of Simon & Schuster.
In The Face to Face Book, the world’s pre-eminent word of mouth marketing experts demonstrate how in-person social networking, not just online social media, is the key to soaring revenues. Based on his firm’s extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, LL Bean, MillerCoors, Procter & Gamble, and Toyota.
Brad is the winner of the Grand Innovation Award from the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. In 2011 he received the Distinguished Alumni Award from the University of Connecticut Graduate Program in Survey Research, where he received his Master’s degree.
Brad is a member of the Board of Directors of the Word of Mouth Marketing Association, a member of the Market Research Council, and has lectured about survey research at Rutgers, Yale, and Boston University.
Prior to founding the Keller Fay Group, Brad served as managing director at RoperASW (and its successor companies), where he supervised a variety of business units, including Roper Public Affairs, Starch Communications, Financial Services, Technology, and Media.
Brad lives with his two teenage children in Montgomery Township, NJ, where he served four years as a member of the town’s council, including one year as deputy mayor. He is a cum laude graduate of Colby College in Waterville, ME, and holds a Master’s in Political Science from the University of Connecticut.
Peter StorckSVP Research & Analytics, Crowdtap
Peter oversees strategic research for Crowdtap, a social influence marketing platform. His focus at Crowdtap is analyzing the effectiveness of social marketing programs and helping marketers see how to use them to strengthen their marketing mix.
Peter has been at the forefront of studying technology’s impact on marketing for twenty years, starting at Jupiter Research, where at the advent of the consumer Internet he launched the firm’s online advertising practice, the first of its kind in the world. He later became President of Jupiter, which he helped build into a $65 million syndicated research business. After that, Peter founded and led Points North Group, providing strategic research and insights to top tech, media and marketing companies such as Google, Disney, Dell and many others, blue-chips and startups alike. In 2009 Peter joined one of his clients, House Party, and has been focused on social marketing effectiveness ever since.
Prior to his work in digital marketing, Peter served on state and national political campaigns dating back to 1984 and as an advisor in Congress. He also taught writing at Columbia University.
Peter is a member of the Board of Directors of the Word of Mouth Marketing Association (WOMMA), Chairman of WOMMA’s Research & Measurement Council, and has served in various advisory roles over the years. He is a frequent speaker at industry conferences, a columnist in trade press, and a quoted source for media such as The New York Times, The Wall Street Journal, CNN, Business Week and Advertising Age. He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.
Emily BaderExecutive Vice President, Strategic Planning, Zocalo Group
Emily Bader leads strategic planning at Zócalo Group. Emily guides and challenges client teams to develop word of mouth and social media programs that drive sustainable conversations for brands which lead to recommendations and impact sales.
Emily has extensive experience developing creative, high-impact, online and offline word of mouth marketing and communications programs for leading consumer brands.
Prior to joining Zócalo Group, Emily served as senior vice president and group manager at Ketchum, where she led the Midwest Food and Nutrition Practice.
Emily has a Bachelor of Arts degree in English Literature from Northwestern University. She and her husband owned and operated S3 Kitchen, a critically acclaimed fast-casual café in Oak Park, IL.
Executive Vice President, North America Head of Content, Ogilvy Public Relations WorldwideRachel Caggiano is Executive Vice President, North America Head of Content for Ogilvy Public Relations Worldwide. She is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency.
Throughout her time at Ogilvy, she and her team have been heavily involved with WOMMA. Most recently, Rachel spoke at the 2013 summit in Nashville and received a Silver WOMMY in the Engagement category for her work on BP’s Team USA campaign.
Rachel is currently responsible for expanding Ogilvy's content offer across offices and practices. She helps clients employ smart content marketing techniques to lift their reputations, drive advocacy and word of mouth and build thought leadership.
Since joining Ogilvy in 2007, Rachel was a founding member who helped spearhead the rapid growth of the agency’s social media offering, which last year was named the best digital consultancy in the world by The Holmes Report.
She has led the cross-market, global social business and social media strategy for some of Ogilvy’s top global clients and has worked with large brands like American Express, nonprofits like the Susan G. Komen Foundation and associations like PhRMA. She is an expert in digital crisis management counseling clients ranging from BP to ACC to UPS in various assignments.
Named a "trailblazer" in PRWeek's 40 Under 40 in 2013, she led a team of social media experts to help client BP during the 2010 Gulf of Mexico oil spill. In 2011, she was promoted to lead the account globally, during that time pioneering an award-winning content marketing model that brought together advertising, digital and social media, which has helped boost the brand's reputation notably through advocacy and positive word of mouth.
Earlier this year, she also received the inaugural Ogilvy & Mather MAKERS award that recognized a woman who has been responsible for a transformational idea or change within the organization.
Rachel has taught graduate studies in social media and public relations at Georgetown University. She lives in Washington, DC, with her husband and two sons. She finds peace in her kitchen and joy in her garden.
Gemma Craven (Member at Large)Executive Director, Strategic Markets, Spredfast
Gemma is Executive Director, Strategic Markets at Spredfast.
She leads Spredfast's North American team of Market Directors - social business practitioners and key partners to Spredfast's clients and prospects. This team of trusted advisors work in partnership with Spredfast’s sales and account management teams. Their focus is to ensure customers achieve maximum success in their social programs and when working with Spredfast software.
Prior to Spredfast, Gemma held various senior positions at Ogilvy, the world’s largest advertising agency network. As Executive Director Social Customer Engagement for OgilvyOne she worked with clients – from Weight Watchers, to IBM, E-Trade, Aetna and more - to integrate social thinking into existing customer engagement programs, such as CRM, e-commerce, customer care and loyalty programs.
She was previously New York Group Director for Social@Ogilvy. During her three plus year tenure, she led a team focused on developing and executing on social media and digital strategies for clients such as IKEA, British Airways, Caterpillar Inc, The Gap and Nestle. She grew the practice to be a multi-million dollar division, part of the group that was awarded social agency of the year by the Holmes Group in 2013.
She is a board member at WOMMA, the Word of Mouth Marketing Association - dedicated to advancing the discipline of credible word of mouth marketing – and a proud member of 4As Social Media Committee, as well as regular public speaker on the world of digital marketing.
She is a graduate of University of Sussex (UK) and Université d’Aix Marseille (France) where she studied both French and European Studies and French for Business.
Kathy BaughmanPresident and Co-Founder, ComBlu
Kathy Baughman is the President and Co-Founder of ComBlu, an organization specializing in social engagement and influencer marketing. Kathy's forte is both social engagement and social business strategy. Her passions include bringing a fresh point of view to everything she does, and helping organizations take their programs to the next level.
Patti ReganPresident and CEO, The Regan Group
Owner and CEO of a top-performing, award-winning consumer engagement agency. Her team’s experience in field marketing, sweepstakes, strategic partnerships and new media promotions connects leading brands to their target audiences at all consumer touch points, in a market that is constantly evolving. They execute integrated campaigns that accomplish and exceed client’s goals, whether it’s driving sales, tune-in or simply creating buzz.
A graduate of The University of Kansas with a degree in Communications and Journalism, Regan has since completed the MBA Management Program at Dartmouth University. Regan and the TRG team are active members of WOMMA, WBENC, TEC, BAA, AMA, CTAM and ThinkLA.
With over 100 projects a year, TRG client base is entrenched in the entertainment industry, with our expertise lying in studio promotions, consumer packaged goods, retail, restaurant loyalty programs, and much more. She believes in a hands-on management approach, actively participating in all facets of projects, from leading the concept development process, to ensuring client satisfaction throughout execution, to overseeing the company’s overall strategic goals.
Holly Hamann (Member at Large)CMO, TapInfluence
Holly Hamann is the co-founder and CMO of TapInfluence, a content marketing software platform serving brands and agencies. She has helped launch six tech companies in the social media, video, and software spaces. Hamann is an entrepreneur, speaker, and American Marketing Association “Marketer of the Year” recipient. She is an active triathlete and writes about content marketing and leadership for Fast Company, Huffington Post, Chief Marketer, and her own blog, hollyhamann.com.
Jennifer WesleyHead of Industry, Google
As Head of Industry at Google, Jennifer drives growth, innovation and collaboration with global advertising agencies. She is responsible for joint business planning, strategic alignment and executive relationships at multiple Publicis agencies, including SMG, Digitas, Leo Burnett and Razorfish. Jennifer brings over 15 years of experience developing marketing, communications and ecommerce programs for Fortune 500 organizations in the media and entertainment, consumer products, retail and financial services industries. Jen is a passionate and creative marketer who aims to help clients realize the full potential of new and emerging digital technologies using the proven strategic approaches of brand marketers.
Jennifer holds a Masters in Journalism from Northwestern University and a B.A. in Public Policy from Duke University. Jennifer is active in her community and participates on development committees for Steppenwolf Theater Company and Hubbard Street Dance Company. She also serves as a member of the Marketing and Enrollment Committee for Sacred Heart Schools in Chicago. Jennifer lives with her husband and children in Chicago.
Tom CarusonaSr. Director, Digital & Social Strategy, Aramark
Tom Carusona is the Sr. Director, Digital & Social Media for Aramark. In this role he isresponsible for collaborating with business unit partners across Aramark to develop digitalstrategies that enable meaningful engagement with consumers and clients to drive demand and foster strong and positive connectivity. He leads Aramark’s Social Media Center of Excellence and works with a team of Social Delegates to help foster and enable Social Media across the enterprise. Tom’s team is also responsible for developing and implementing the tools, guidance and training to help enable employees across the company to be active in Social on behalf of Aramark.
In addition to his role as the Social & Digital leader for the company, he also leads Aramark’s Brand team. Over the past year, this team has helped create, launch and steward a new brand identity for the company.
Prior to working at Aramark, Tom held senior marketing roles with Comcast and most recently, was responsible for the strategic development and implementation of all digital marketing for Comcast’s interactive and mobile products under the XFINITY, XFINITY TV and Fancast.com brands.
Sam FordDirector of Audience Engagement, Peppercomm
Sam Ford is Director of Audience Engagement at Peppercomm and co-chair of WOMMA’s Ethics Committee. He is co-author of Spreadable Media, a 2013 best business book by Strategy+Business which was voted a top summer read in an Advertising Age poll. He contributes to Harvard Business Review, Fast Company, and Inc. Sam is a research affiliate with MIT’s Program in Comparative Media Studies/Writing and teaches at Western Kentucky University’s Popular Culture Studies Program and is an alumnus of both universities.
He began his career as a Kentucky Press Association award-winning journalist. Sam was named a 2014 Social Media MVP by PR News and is currently a finalist for their “Digital Communicator of the Year.” He was Bulldog Reporter’s 2011 “Social Media Innovator of the Year.”
Spike JonesManaging Director, SVP Digital, Edelman
Spike Jones is a thought-provoking, status quo challenging communications professional specializing in word of mouth marketing. The career path goes something like this:
- a decade at Brains on Fire
- SVP of the Customer Experience team at Fleishman-Hillard
- Group Director, Engagement at WCG
- currently SVP, Managing Director at Edelman Digital
Spike’s background includes contributing strategic development – from insight to creative execution – of online and offline word of mouth programs for companies including: BMW, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Fiskars Brands, Rage Against the Haze (the Gold EFFIE winning youth-led anti-tobacco movement) Gatorade and Best Buy. In his role at Edelman, he is using WOM to actively bridge the gap between digital and PR to build long and short-term programs that further integrate paid, owned, earned and shared media.
He has been interviewed and quoted in numerous print publications and industry-leading blogs, including PRSA, ITWEB and Fast Company Magazine. Spike also played a significant role in growing Brains on Fire into one the most sought-after and respected word of mouth companies in the industry. In addition, he is a co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements, published by Wiley & Sons in August of 2010.
He has served on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and has presented at private events (Unilever, Michelin, Biltmore Estates, Susan G Komen Foundation) and at national conferences like SXSWi, SocialFresh, the Public Relations Society of America events, GasPedal’s WOM Supergenius Summits and the Association of National Advertiser’s Senior Think Tank Committee.
Jim DudukovichSenior Marketing, Digital & Social Media Counsel, The Coca-Cola Company
Jim Dudukovich is Senior Marketing, Digital & Social Media Counsel with The Coca-Cola Company, where he has worked since 1998. In this role Jim provides legal expertise on global social media initiatives, negotiates sports and entertainment marketing transactions, and advises and counsels his business partners on advertising, marketing, and sponsorship issues. Jim is active in the advertising industry, including as Co-Chair of WOMMA’s Legal Affairs Committee, and is a frequent speaker on social media and marketing law issues, having participated in or chaired dozens of conferences and guest lectured at a number of law and graduate schools.
Jim received his B.S. in Systems & Control Engineering with High Honors from Case Western Reserve University in 1990 and his J.D., cum laude, from the University of Michigan Law School in 1992.
Dave Balter (Observer)Global Head of Investments, dunnhumby
Dave Balter is the founder and CEO of BzzAgent, Inc., one of the advertising industry's most recognized word-of-mouth marketing and media firm. He launched BzzAgent in 2002, and since that time the company has established itself as the leading provider of word-of-mouth services for the world's most esteemed brands, including Anheuser-Busch, Levi Strauss and Ralph Lauren. Under Balter's leadership, BzzAgent has been featured in The New York Times Sunday Magazine and The Wall Street Journal. In January of 2006, the company closed a groundbreaking $14MM round of institutional financing.
Balter is an international speaker on the topic of word-of-mouth marketing and holds a provisional patent in the process and systems of word-of-mouth marketing and research. He co-authored Grapevine: The New Art of Word-of-Mouth Marketing, which has become the industry's seminal business title. Dubbed a "serial entrepreneur" by The Boston Globe, Balter built and sold two promotional agencies prior to forming BzzAgent. Prior to launching his own companies, Balter spent a number of years working in customer loyalty capacities for companies including Kessler Financial Services, where he managed direct marketing and affinity program implementations for Fortune 1000 clients. He was named to the "40 under 40" by the Advertising Specialty Institute in 2001 and "Top 7 Individuals Changing the Face of Beauty" by Women's Wear Daily. Balter earned a B.A. in Psychology from Skidmore College.
Pete Blackshaw (Observer)Global Head of Digital Marketing & Social Media Marketing & Consumer Communication, Nestle
Pete is a recognized expert in interactive marketing, word of mouth, and consumer understanding. Before Intelliseek's acquisition by Nielsen BuzzMetrics, Pete served as the Intelliseek's Chief Marketing and Client Satisfaction Officer, responsible for major client engagements and marketing efforts.
He is a co-founder of the 2004 Word of Mouth Marketing Association. He authors a bi-weekly column on digital marketing strategy targeted to CMOs for ClickZ network and several work and personal blogs, including www.consumergeneratedmedia.com, www.hybridbuzz.com, and parenting centered www.dosbebes.com.
In 1999, Pete founded PlanetFeedback.com (later acquired by Intelliseek) after a career in interactive marketing and brand management at Procter & Gamble. He also co-chaired and organized the P&G-sponsored Future of Advertising Stakeholders Summit (FAST-Summit), resulting in P&G being named Advertising Age Magazine's "Interactive Marketer of the Year." Before receiving his master's degree from Harvard Business School in 1995, Blackshaw served as a press secretary and legislative consultant to then-Sen. Art Torres in the California Legislature, where he guided several consumer-focused bills to passage and initiated the nation's first "interactive" legislative hearing.
He has a bachelor of arts degree in politics from the University of California at Santa Cruz.