Board Of Directors
Brad FayAuthor & Word of Mouth Marketing Expert
Brad is the Chief Operating Officer of the Keller Fay Group (kellerfay.com), the award-winning word of mouth research and consulting company he co-founded with CEO Ed Keller. He is also the co-author, with Ed Keller, of The Face to Face Book, scheduled to be published in March 2012 by the Free Press imprint of Simon & Schuster.
In The Face to Face Book, the world’s pre-eminent word of mouth marketing experts demonstrate how in-person social networking, not just online social media, is the key to soaring revenues. Based on his firm’s extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, LL Bean, MillerCoors, Procter & Gamble, and Toyota.
Brad is the winner of the Grand Innovation Award from the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. In 2011 he received the Distinguished Alumni Award from the University of Connecticut Graduate Program in Survey Research, where he received his Master’s degree.
Brad is a member of the Board of Directors of the Word of Mouth Marketing Association, a member of the Market Research Council, and has lectured about survey research at Rutgers, Yale, and Boston University.
Prior to founding the Keller Fay Group, Brad served as managing director at RoperASW (and its successor companies), where he supervised a variety of business units, including Roper Public Affairs, Starch Communications, Financial Services, Technology, and Media.
Brad lives with his two teenage children in Montgomery Township, NJ, where he served four years as a member of the town’s council, including one year as deputy mayor. He is a cum laude graduate of Colby College in Waterville, ME, and holds a Master’s in Political Science from the University of Connecticut.
Mark BisardVice President & Senior Counsel, American Express
Mark is American Expresss “cyberlawyer.” He created and leads the company’s Cyberlaw Unit, which handles the company’s legal issues in the areas of emerging tech, social media, mobile, e-commerce, e-communications, new product developmentand key digital partnerships. In his role, he has been instrumental in the 164 year old Company’s acclaimed digital transformation and has helped the Company through the launch of many award-winning innovations and “firsts”.
Before joining American Express, Mark worked in private practice in New York City and Detroit, MI, specializing in transactional, IP and internet law issues for a wide range of business clients. Mark was named Crain's Detroit top 40 Under 40 and has received numerous community involvement awards and recognitions. Prior to practicing law, Mark spent two years teaching at a small high school in rural Louisiana with the Teach for American program. He is a proud University of Michigan and Wayne State Law graduate and now lives in Brooklyn with his wife Christie and their two sons.
He currently serves as Chair Elect on the Board of Directors for the Word of Mouth Marketing Association.
Peter StorckSVP Research & Analytics for House Party, Inc
Peter oversees strategic research for House Party, a social marketing company that drives consumer recommendations, online and off, to build brand and increase sales for the world’s top brands. Peter’s focus at House Party is analyzing the effectiveness of House Party programs and helping marketers see how to use them to strengthen the marketing mix.
Prior to joining House Party, Peter founded and led Points North Group, providing strategic research and insights to top tech, media and marketing companies such as Google, Disney, Dell and many others, both blue-chips and startups. Previous to that Peter served as President of Jupiter Research, which he helped build into a $65 million syndicated research business. Earlier in his seven years at Jupiter, he was SVP of Research, and before that, launched and directed the firm's online advertising practice, the first of its kind in the world.
Before Jupiter, Peter served on state and national political campaigns dating back to 1984 and as an advisor in Congress. He also taught writing at Columbia University. He has appeared as a digital marketing expert at many industry conferences, as well as in media such as CNN, The New York Times, The Wall Street Journal, Business Week and Advertising Age.
He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.
Emily BaderExecutive Vice President, Strategic Planning
Emily Bader leads strategic planning at Zócalo Group. Emily guides and challenges client teams to develop word of mouth and social media programs that drive sustainable conversations for brands which lead to recommendations and impact sales.
Emily has extensive experience developing creative, high-impact, online and offline word of mouth marketing and communications programs for leading consumer brands.
Prior to joining Zócalo Group, Emily served as senior vice president and group manager at Ketchum, where she led the Midwest Food and Nutrition Practice.
Emily has a Bachelor of Arts degree in English Literature from Northwestern University. She and her husband owned and operated S3 Kitchen, a critically acclaimed fast-casual café in Oak Park, IL.
Deborah Holland (Member at Large)Executive Vice President for Publishers Clearing House
As the Executive Vice President of Publishers Clearing House, Deborah is responsible for planning, direction, execution and coordination of company communications, creative, public relations and consumer affairs across all channels, including social media. Her career with Publishers Clearing House has spanned over thirty years of experience in virtually every aspect of direct marketing and she has been featured as the company spokesperson at industry functions, media interviews (including on-camera appearances) and high-level governmental and legal negotiations, as well as in promotional communications and interactive social media.
A dedicated brand enthusiast who enjoys conversing with customers, colleagues and friends, she is a champion of social media and was instrumental in its start up at Publishers Clearing House nearly four years ago. She is actively involved on a daily basis on all levels, from strategic planning and management to being a direct practitioner via blogging and Facebook Fan interaction. From the very beginning, she initiated and participated in formal training, self-education and industry outreach to ensure best practices in their social media program, consistent with the high ethical standards of the company.
She is an enthusiastic supporter of WOMMA and an active member of the WOMMA Brands Council, and a graduate of WOMMA's Online Certificate Program.
She is a graduate of Muhlenberg College where she studied English and French, attained her MBA from Adelphi University and completed the Harvard Business School Advanced Management Program. Additionally, she has extensive board involvement in industry organizations and non-profits.
Rod BrooksVice President & CMO, PEMCO Mutual Insurance Company
Rod has enjoyed tremendous success during his 35 year career in sales, marketing, and business development roles since graduating with a bachelor’s degree in communications from Washington State University in 1975. He is known for his vision, leadership, and ability to transform vision into effective corporate strategy and unique implementation plans. Rod has been the marketing force behind successful start?ups, emerging growth companies, and well established businesses such as Schuck’s Auto Supply, Egghead Software, WordPerfect Corporation, and Coinstar.
In 1999, Rod took the marketing helm at PEMCO Mutual Insurance Company. With the role came the opportunity to help transform an analytical operations?based organization with a predominantly commoditized product into a dynamic customer?centric, market?driven and results?oriented mutual organization. Now, 10 years after joining the company, Rod calls the insurance business one of the biggest marketing challenges he’s faced, and he views PEMCO’s current campaign as one of his most rewarding.
Rod has served in numerous volunteer leadership capacities and as the currently longest standing member of the Washington DECA Board of Directors. His service and contributions were recognized in 2009 when he was presented the Washington DECA Award of Merit the organizations highest recognition for volunteer service.
Rod has been active in the Word of Mouth Marketing Association since 2007 and has served as a past president of WOMMA.
Executive Vice President, North America Head of Content, Ogilvy Public Relations WorldwideRachel Caggiano is Executive Vice President, North America Head of Content for Ogilvy Public Relations Worldwide. She is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency.
Throughout her time at Ogilvy, she and her team have been heavily involved with WOMMA. Most recently, Rachel spoke at the 2013 summit in Nashville and received a Silver WOMMY in the Engagement category for her work on BP’s Team USA campaign.
Rachel is currently responsible for expanding Ogilvy's content offer across offices and practices. She helps clients employ smart content marketing techniques to lift their reputations, drive advocacy and word of mouth and build thought leadership.
Since joining Ogilvy in 2007, Rachel was a founding member who helped spearhead the rapid growth of the agency’s social media offering, which last year was named the best digital consultancy in the world by The Holmes Report.
She has led the cross-market, global social business and social media strategy for some of Ogilvy’s top global clients and has worked with large brands like American Express, nonprofits like the Susan G. Komen Foundation and associations like PhRMA. She is an expert in digital crisis management counseling clients ranging from BP to ACC to UPS in various assignments.
Named a "trailblazer" in PRWeek's 40 Under 40 in 2013, she led a team of social media experts to help client BP during the 2010 Gulf of Mexico oil spill. In 2011, she was promoted to lead the account globally, during that time pioneering an award-winning content marketing model that brought together advertising, digital and social media, which has helped boost the brand's reputation notably through advocacy and positive word of mouth.
Earlier this year, she also received the inaugural Ogilvy & Mather MAKERS award that recognized a woman who has been responsible for a transformational idea or change within the organization.
Rachel has taught graduate studies in social media and public relations at Georgetown University. She lives in Washington, DC, with her husband and two sons. She finds peace in her kitchen and joy in her garden.
Gemma CravenExecutive Director, Strategic Markets, Spredfast
Gemma is Executive Director, Strategic Markets at Spredfast.
She leads Spredfast's North American team of Market Directors - social business practitioners and key partners to Spredfast's clients and prospects. This team of trusted advisors work in partnership with Spredfast’s sales and account management teams. Their focus is to ensure customers achieve maximum success in their social programs and when working with Spredfast software.
Prior to Spredfast, Gemma held various senior positions at Ogilvy, the world’s largest advertising agency network. As Executive Director Social Customer Engagement for OgilvyOne she worked with clients – from Weight Watchers, to IBM, E-Trade, Aetna and more - to integrate social thinking into existing customer engagement programs, such as CRM, e-commerce, customer care and loyalty programs.
She was previously New York Group Director for Social@Ogilvy. During her three plus year tenure, she led a team focused on developing and executing on social media and digital strategies for clients such as IKEA, British Airways, Caterpillar Inc, The Gap and Nestle. She grew the practice to be a multi-million dollar division, part of the group that was awarded social agency of the year by the Holmes Group in 2013.
She is a board member at WOMMA, the Word of Mouth Marketing Association - dedicated to advancing the discipline of credible word of mouth marketing – and a proud member of 4As Social Media Committee, as well as regular public speaker on the world of digital marketing.
She is a graduate of University of Sussex (UK) and Université d’Aix Marseille (France) where she studied both Frenchand European Studies and French for Business.
Kathy BaughmanPresident and Co-Founder, ComBlu
Kathy Baughman is the President and Co-Founder of ComBlu, an organization specializing in social engagement and influencer marketing. Kathy's forte is both social engagement and social business strategy. Her passions include bringing a fresh point of view to everything she does, and helping organizations take their programs to the next level.
Patti ReganPresident and CEO, The Regan Group
Owner and CEO of a top-performing, award-winning consumer engagement agency. Her team’s experience in field marketing, sweepstakes, strategic partnerships and new media promotions connects leading brands to their target audiences at all consumer touch points, in a market that is constantly evolving. They execute integrated campaigns that accomplish and exceed client’s goals, whether it’s driving sales, tune-in or simply creating buzz.
A graduate of The University of Kansas with a degree in Communications and Journalism, Regan has since completed the MBA Management Program at Dartmouth University. Regan and the TRG team are active members of WOMMA, WBENC, TEC, BAA, AMA, CTAM and ThinkLA.
With over 100 projects a year, TRG client base is entrenched in the entertainment industry, with our expertise lying in studio promotions, consumer packaged goods, retail, restaurant loyalty programs, and much more. She believes in a hands-on management approach, actively participating in all facets of projects, from leading the concept development process, to ensuring client satisfaction throughout execution, to overseeing the company’s overall strategic goals.
Holly Hamann is the co-founder and CMO of TapInfluence, a content marketing software platform serving brands and agencies. She has helped launch six tech companies in the social media, video, and software spaces. Hamann is an entrepreneur, speaker, and American Marketing Association “Marketer of the Year” recipient. She is an active triathlete and writes about content marketing and leadership for Fast Company, Huffington Post, Chief Marketer, and her own blog, hollyhamann.com.
Tanuja SingeethamVice President of eBusiness, BEHR
Tanuja is the Vice President of eBusiness at BEHR, one of the largest suppliers of architectural pain and exterior wood care products to the United States and Canadian do-it-yourself markets. She previously held the role of Digital and Social Media Marketing Manager working in the Communications Division of Nestle USA. She also worked on the Interactive and Relationship Marketing for the Nestlé USA Beverage Division, for the past 7 years supporting key brands, such as NESCAFÉ ® TASTER’S CHOICE®; NESTLÉ® COFFEE-MATE®; NESTLÉ® NESQUIK®; and NESTLÉ® JUICY JUICE®. She was also a co-lead for the Nestlé Family marketing initiative, a multi-brand effort geared toward parents that includes brands such as NESTLÉ TOLLHOUSE, STOUFFERS, NESTLÉ PURE LIFE, and NESTLÉ WONKA.
Tanuja has been with Nestlé for 19 years with roles in Consumer Promotions, Marketing and Relationship Marketing supporting the PetCare, Confections & Snacks and Beverage Divisions. Her skills and aptitude of digital media have proven invaluable in keeping the Nestlé USA Beverage Division on-trend with emerging media and technology, and have helped Nestlé reach new heights of consumer engagement.
She began her foray into the interactive world when she launched the first FRISKIES PETCARE Division website in 1998 called FriskyPet.com. Since then, Tanuja has worked on more than 50 websites throughout Nestlé and across categories that include pet food, confectionary, diabetic products, beverages and corporate efforts. Her award-winning work has included efforts in mobile, email marketing, social media, online advertising, word-of-mouth marketing, blogger outreach, gaming and consumer advocacy.
Tanuja received her Bachelor’s of Business Administration in management from California State University, Fullerton. She is also a member of the Pasadena Tournament of Roses Association and volunteer for FreeArts.
Jennifer WesleyHead of Industry, Google
As Head of Industry at Google, Jennifer drives growth, innovation and collaboration with global advertising agencies. She is responsible for joint business planning, strategic alignment and executive relationships at multiple Publicis agencies, including SMG, Digitas, Leo Burnett and Razorfish. Jennifer brings over 15 years of experience developing marketing, communications and ecommerce programs for Fortune 500 organizations in the media and
entertainment, consumer products, retail and financial services
industries. Jen is a passionate and creative marketer who aims to help clients realize the full potential of new and emerging digital technologies using the proven strategic approaches of brand marketers.
Jennifer holds a Masters in Journalism from Northwestern University
and a B.A. in Public Policy from Duke University. Jennifer is active
in her community and participates on development committees for
Steppenwolf Theater Company and Hubbard Street Dance Company. She also serves as a member of the Marketing and Enrollment Committee for Sacred Heart Schools in Chicago. Jennifer lives with her husband and children in Chicago.
Dave Balter (Observer)Global Head of Investments, dunnhumby
Dave Balter is the founder and CEO of BzzAgent, Inc., one of the advertising industry's most recognized word-of-mouth marketing and media firm. He launched BzzAgent in 2002, and since that time the company has established itself as the leading provider of word-of-mouth services for the world's most esteemed brands, including Anheuser-Busch, Levi Strauss and Ralph Lauren. Under Balter's leadership, BzzAgent has been featured in The New York Times Sunday Magazine and The Wall Street Journal. In January of 2006, the company closed a groundbreaking $14MM round of institutional financing.
Balter is an international speaker on the topic of word-of-mouth marketing and holds a provisional patent in the process and systems of word-of-mouth marketing and research. He co-authored Grapevine: The New Art of Word-of-Mouth Marketing, which has become the industry's seminal business title. Dubbed a "serial entrepreneur" by The Boston Globe, Balter built and sold two promotional agencies prior to forming BzzAgent. Prior to launching his own companies, Balter spent a number of years working in customer loyalty capacities for companies including Kessler Financial Services, where he managed direct marketing and affinity program implementations for Fortune 1000 clients. He was named to the "40 under 40" by the Advertising Specialty Institute in 2001 and "Top 7 Individuals Changing the Face of Beauty" by Women's Wear Daily. Balter earned a B.A. in Psychology from Skidmore College.
Pete Blackshaw (Observer)Global Head of Digital Marketing & Social Media Marketing & Consumer Communication, Nestle
Pete is a recognized expert in interactive marketing, word of mouth, and consumer understanding. Before Intelliseek's acquisition by Nielsen BuzzMetrics, Pete served as the Intelliseek's Chief Marketing and Client Satisfaction Officer, responsible for major client engagements and marketing efforts.
He is a co-founder of the 2004 Word of Mouth Marketing Association. He authors a bi-weekly column on digital marketing strategy targeted to CMOs for ClickZ network and several work and personal blogs, including www.consumergeneratedmedia.com, www.hybridbuzz.com, and parenting centered www.dosbebes.com.
In 1999, Pete founded PlanetFeedback.com (later acquired by Intelliseek) after a career in interactive marketing and brand management at Procter & Gamble. He also co-chaired and organized the P&G-sponsored Future of Advertising Stakeholders Summit (FAST-Summit), resulting in P&G being named Advertising Age Magazine's "Interactive Marketer of the Year." Before receiving his master's degree from Harvard Business School in 1995, Blackshaw served as a press secretary and legislative consultant to then-Sen. Art Torres in the California Legislature, where he guided several consumer-focused bills to passage and initiated the nation's first "interactive" legislative hearing.
He has a bachelor of arts degree in politics from the University of California at Santa Cruz.