Word of Mouth Industry
Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! But the word of mouth marketing industry is incredibly fast-paced and fluid with important new practices, debates, and trends continually emerging. WOMMA is a coalition comprised of hundreds of top marketers who are learning how to encourage and amplify this natural phenomenon while respecting and protecting its honesty and integrity.
Our members are leading the core efforts necessary to create a new, successful marketing field.
- Training: WOMMA is the first central resource for marketers who want to learn how to use word of mouth — and how to use it the right way. We're growing the next generation of amazing talent through outreach and education.
- Best Practices: Creativity and innovation in this business are being complemented by WOMMA research and training in best practices. We're helping marketers learn to deliver more effective word of mouth marketing in a sustainable program, without having to reinvent the wheel each time. We build on the knowledge of the best in the business.
- Standards and Metrics: Our members have stepped up to corral complex concepts into industry-wide standards and metrics. We're creating the trackability and accountability that are essential to a healthy market.
- Mainstreaming: We're bringing word of mouth from a small specialty into the core of the marketing mix. That means larger budgets, management support, long-term stability, and real results.
Just as the relatively new fields of search marketing and ecommerce have emerged as powerful and multi-billion-dollar industries in recent years, word of mouth marketing is now evolving into the fastest growing and most in-demand set of marketing practices today. Our goal is to advance the practice of word of mouth marketing, ensuring a bright future for this effective and consumer-friendly discipline.
Next > The WOMMA Community
