Vice President of Social Technologies
Ben Straley is vice president of social technologies at Rio SEO, the software automation unit launched by Covario in 2012. Prior to this position, Ben was the CEO and co-founder of Meteor Solutions, a leading social media marketing and activation ad tech company that was recently acquired and integrated into Rio SEO. Before launching Meteor Solutions, Ben co-founded Spring Creek Group, a global social media marketing agency that was acquired by IPG in 2011. Ben has more than 17 years of online marketing, digital advertising, and social media experience both with start-ups and global media brands, including Real Networks, Disney, and ESPN. In addition to his current leadership role in support of Rio SEO’s social technologies and strategies, Ben is the lead instructor of Advanced Interactive Marketing in the University of Washington’s Continuing Education program. He has an MBA from the Kellogg School of Management and a BA with Distinction from Colorado College.
Articles Contributed By Ben Straley
The challenge with improving the relevancy of Internet search is that most of our friends are not content creators. Sure, we might comment from time to time on a friend’s review of a movie they saw recently or answer a question from a colleague about which smartphone to consider, but that’s a far stretch from what is required to deliver a consistently a high quality “social search” experience at scale.