Big Brands Going Local
Gabrielle Lieberman, Social Media Analyst, and Elizabeth Martinez, Social Media Analyst from Mintel explored at WOMMA Summit how big brands are tapping into a new trend and how they are using word of mouth to “go local.” Hear their key cases right here on the WOMMA blog!
Know Your Audience: 12 Key Insights for Different Ages in the Digital Sphere
We are no longer going digital; we are digital. Whether you’re a millennial or a baby boomer, there’s a good chance that you are either online or using multiple digital devices on a daily basis. Being plugged in is such a cultural norm that the average age when a child begins regularly consuming online media is now 8. Not to mention the staggering statistic that 25 percent of teens log onto social media sites 10+ times per day.
#WOMMAChat on Dec. 12 – User-Generated Content
Dec. 9 All Things WOMM Recap
December kicked off with a ton of information on the WOMMA blog. Here are a few picks to recap for you what took place last week!
WOMMA Welcomes Saper Law
WOMMA is proud to welcome Saper Law as a new member to the organization.
Pitching Tips Straight From the Bloggers You’re Pitching
While it’s tempting to say “hey you blogger, work with me, I’m awesome and you won’t be sorry,” the world requires us to use a little more tact in our pitches. After all, a pitch to a blogger is your first impression and if you screw it up, they won’t think you’re awesome and they won’t work with you.
WOMMA Welcomes its 2014 Board of Directors
WOMMA is proud to welcome five newly elected members to the 2014 Board of Directors. These five exceptional industry leaders were chosen at the recent board meeting at WOMMA Summit in Nashville, and will begin their terms on January 1, 2014. Join us in welcoming the following members!
Referral Marketing's Big Impact
As a marketer, your number one priority is to help grow the business. Whether that means attracting subscribers or driving sales, new customer acquisition is imperative to every brand’s livelihood. Hear from Ashley Futak, Senior Marketing Manager at Extole, on the most common acquisition channels, SEO and SEM for referral marketing.
Activating Advocates (and humoring haters) with Social-Friendly Content and Real-Time Marketing was a popular session at WOMMA Summit that discussed the success of a very "smart" car in the digital space. Hear from Eric Angeloro, Digital Marketing Strategist at SMART USA and Ryan Duffy, Senior Social Media Strategist at Razorfish on how the SMART car brand drove social media engagement at rapid speed.
How Depend Used Shock & Awe to Change a Brand’s Perception
In 2012 the Depend brand of adult incontinence products started losing market leadership at an alarming rate. Private label brands became an aggressive competitor, offering copy-cat products seemingly identical to Depend, but for much less. At WOMMA Summit, the team presented their case and "depend" on you for their continued success. Hear from Debra Gaynor, Chief Brand Reputation Officer of Marina Maher Communications LLC about the "Great American Try On."