Blog

Day two started out with a social media panel with Facebook, Google and YouTube, but then, we got into the thick of #WOMMU with hands-on workshops as well as other breakout sessions featuring LiveWorld, Keller Fay Group, House Party, Spredfast, Zocalo Group, 22squared and more. Take a look.

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We had a terrific day one to #WOMMU which started off with a bang sculpting our President into our mascot, hearing a contagious conversation with Jonah Berger, some outstanding breakout sessions and of course, capping the night with Extole Welcome Reception. Let's take a look at what went down.

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It is our privilege and honor to kick off our 7^th WOMM-U, School of WOMM and Social Studies, today at the Radisson Blue Aqua Hotel in Chicago. We are so excited to see some familiar faces, as well as some new ones, attend our annual spring conference. If you are in attendance today, eagerly waiting to see best-selling author Jonah Berger and the rest of our all-star faculty, come by the registration desk for a quick hello with the WOMMA team. There is nothing we love more than interacting and hearing from our members.

 

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As many of our loyal WOMMA readers know by now, the FTC recently released their updated version of the .Com Disclosures. WOMMA covered the updates with Tom Chernaik, CEO of CMP.LY and chair of our Membership Ethics and Advisory Panel, and Anthony DiResta, our General Counsel. However, we asked Tom for a more dialed down version of the updates. In addition, check out AdWeek for a more visual outlook on the .Com Disclosures.  ...Read More

The easy thing to do is to just assume your audience is on a mobile device, but in order to get organizational consensus, you have to point to data. Use your existing data sources internally and see if they have a mobile audience specific filter or data source you can utilize. If they don't, try using some external data sources such as Google Insights, the comScore Mobile Metrix, Simmons Research Data, Research Now, and other data sources. You should also check with your web analytics team and see if they have additional data giving you year-over-year trends as to mobile growth.

 

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The FTC conducted an investigation into the promotion of the opening of a Nordstrom Rack store. Specifically, the inquiry focused on the Tweet Up, where Nordstrom provided gifts, including a $50 Nordstrom Rack gift card, to the influencers who attended the event. The FTC was concerned whether the influencers who wrote about the event provided appropriate disclosures that they had received gifts for attending.

 

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For thousands of years (OK, at least for many decades) the PR habitat was static: fundamentally comprising strategists, writers, media relations experts, event coordinators — a short and powerful list that looked the same in 1950 as it did in 1990. Today, however, technology has led our industry to the influx of a whole slew of new talents: creative directors, videographers, statisticians, graphic designers, social media specialists, animators, audience planners, creative technologists, and more.

 

 

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Speaker Blanket: Perfect for our upcoming summer Fridays – the Speaker Blanket is a picnic blanket combined with speakers with a jack to plug in your iPhone.

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Influencer programs, much like a strong and active consumer fanbase, is becoming more imperative by the day. Understanding that social media doesn't "turn off," Pfizer executes influencer programs involving close to 25,000 consumers across multiple targets for many months of engagement. Pfizer's multi-brand programs aim to not only generate conversations, but also to arm consumers with the education to make the right choices for themselves and their household, and ultimately influence purchase consideration among the thousands of circles of friends that the Smiley Community touches. In our final WOMM-U interview, we sat down with Susan Frech, CEO of Social Media Link, and Jim Sears, Associate Product Manager at Pfizer to discuss their upcoming session.

 

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When you’ve put so much into your video content strategy to get this far, don’t leave discovery to chance. Seventy-two hours of content are uploaded to YouTube every minute and 40% of all YouTube views take place on Facebook, where it’s estimated that people are sharing 4 billion bits of content every day. With Facebook’s aggressive filtering hiding as much as 90% of your content, it’s just not enough to reach your fan base either. What’s a marketer to do?

 

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