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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
This blog is hosted and moderated/edited by the Word of Mouth Marketing Association and its members. We'll delete any inappropriate, off-topic, or non-constructive contributions. Why? Partly because associations have obligations to serve as a neutral forum. But mainly because it'll...
Welcome to WOMMA's WOM Research Blog. We started this blog, along with the companion email newsletter, to highlight the latest develoments in word of mouth marketing measurement and metrics. Our goal is for this to become the definitive go-to resource...
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