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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
We're pleased to announce that Andy Sernovitz -- a pioneer in interactive advertising and marketing -- has signed on with WOMMA to help us get off the ground and running. Andy brings a wealth of association and WOM experience to...
Yet another article about the thin grey line in viral/buzz marketing, this one focused on the blog space entitled "Fake Blogs, True Buzz." This appeared in the Chicago Tribune over the weekend. While the agency, Wieden & Kennedy, is credited...
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