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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
You are invited to attend a WOMMA information session to learn about the organization, our mission, upcoming activities, and how to get involved. When: Nov. 8, 4:15pm Where: Mercury Room, Hilton New York, 1335 Avenue of the Americas (inside the...
Our Councils are having their kick-off conference calls next week. Each Council will be discussing mission statements, plans of action, and setting the agenda for our core activities. 11/4, 4pm EST: Measurement & Standards Council - Focused on developing standard...
The WOMMA Education and Promotion Council had its launch today. This Council is focused on growing the market for WOM services, training marketers, and improving the public perception of our industry. We strongly encourage you to participate in Council activities....
The following executives were named Co-Chairs of the WOMMA Educaiton and Promotion Council: Amanda Van Nuys, Organic Pete Blackshaw, Intelliseek...
The following executives were named Co-Chairs of the WOMMA Standards and Measurement Council Ed Keller, CEO, NOP World Jonathan Carson, CEO, Buzzmtics Dr. David Godes, Professor, Harvard Business School...
WOMMA members led multiple information-rich, standing-room-only panels. Clearly, the marketing industry is hungry for more information on WOM, and they are turning to WOMMA to give it to them. Word-of-mouth, viral, and buzz issues were clearly dominant themes throughout the...
All WOMMA members are encouraged to join us for our first in-person membership meeting. We will be discussing upcoming activities, growth of the organization, and next steps. We will also follow up on the discussions from our Council conference calls....
The following executives were named Co-Chairs of the WOMMA Ethics Council: Rick Murray, EVP, Edelman Worldwide David Ries, DEI Worldwide Dave Balter, CEO, BzzAgent...
This issue's "Spreading the Word Award" goes to Bill Mosher from Echopinion. Bill presented an excellent seminar on WOM tactics to a packed AMA meeting in Syracuse, with a much-appreciated mention for WOMMA. Nice evangelizing, Bill. Intelliseek's Pete Blackshaw published...
We're up to 22 confirmed members, with many more in the final stages of their decision-making process. The current member roster includes: Bolt Media, Burson-Marsteller, BuzzMetrics, BzzAgent, DEI, Echopinion, Electric Artists, FanPimp, Fleishman, Friendster, GasPedal, Harvard Business School, Intelliseek, M80,...
This "Spreading the Word Award" goes to Jim Scheinman of Friendster. Jim did an amazing job of evangelizing WOMMA to prospective members at the Feast for Smart Marketers. He knows how to work a room! Nice schmoozing, Jim....
Stay alert to growing themes in the mainstream and trade press that tries to equate any WOM marketing with consumer exploitation. We have been tracking a weekly rise in the number of stories along these lines and are working quickly...
During the council conference calls two weeks ago, we set out a series of objectives. We further narrowed those objectives into near-term projects. All councils agreed to proceed along the same basic logistical path: 1. Begin drafting documents by email...
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