Ethics and Standards Councils Launch
Our Councils are having their kick-off conference calls next week. Each Council will be discussing mission statements, plans of action, and setting the agenda for our core activities.
11/4, 4pm EST: Measurement & Standards Council
- Focused on developing standard metrics, terminology, and cross-media synchronization
11/5, 1pm EST: Ethics Council
- Focused on developing an ethical code of conduct for word of mouth marketers to protect consumers and the industry.
We strongly encourage you to participate in these calls. Much of our heavy mission- and policy-oriented work will be driven by the Councils. All members are welcome to participate in Councils. Non-members may observe one meeting.
To participate in a council, contact WOMMA.
Future announcements will be made by email directly to council members. Councils will also have their own private discussion areas on the WOMMA site.
