Spreading the Word Award
This issue's "Spreading the Word Award" goes to Bill Mosher from Echopinion. Bill presented an excellent seminar on WOM tactics to a packed AMA meeting in Syracuse, with a much-appreciated mention for WOMMA. Nice evangelizing, Bill.
Intelliseek's Pete Blackshaw published an excellent column in MarketingProfs -- "Quanitifying Word of Mouth" --
http://www.marketingprofs.com/4/blackshaw1.asp
