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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
The Ethics and Standards Councils are very active right now. You need to contact us ASAP if you want to get involved. Ethics is in the deep revision stage on the Code of Conduct and Statement of Principles. Members are...
What's the most fascinating topic you can think of? We're planning the next major WOMMA conference and a series of webinars. We want to know what you want to know. Please reply to this email with suggestions for: -> Fascinating...
The Word of Mouth marketing industry and WOMMA got excellent coverage in the New York Times Magazine on December 6. Author Rob Walker's insightful cover story features WOMMA members David Godes of Harvard Business School and BzzAgent's Dave Balter. More...
WOMMA has adopted a formal anti-trust policy and meeting procedures, as is standard for trade associations. All members receive a copy of the policy upon joining. To protect your company you should make sure that any association you join has...
Someone has posted the following comment to many blogs, attempting to discredit WOMMA. It isn't from WOMMA. Name: Blog Ethics Email Address: promo@blogethics.org URL: http://www.blogethics.org Comments: Help stop evil word of mouth marketers by supporting the Blog Publishers Association. This...
WOMMA has received its 501(c)6 non-profit approval from the IRS today....
WOMMA has received its acceptance from the IRS for 501(c)6 non-profit status....
TiVo Inc., in a stunt designed as a direct slap in the face to Comcast, gave away nearly 2,000 free digital video recorders to Comcast subscribers who showed up at the TiVo office bearing a Comcast bill and a toy...
Perhaps one of the most exciting recent examples of consumer generated media and word-of-mouth marketing is the success of an online iPod ad created by high school teacher George Masters that went viral after being picked up by several blogs...
Fans of the Mozilla Foundation's new Web browser, Firefox 1.0, rallied to raise money and place a two-page ad in the New York Times. This terrific example of word-of-mouth marketing generated a triple marketing whammy: the group's innovative way of...
Check out WOMMA founding member Pete Blackshaw's predictions for buzz-inspired marketing throughout 2005 in his most recent ClickZ article. (Watch for increased product placements, more free wireless, and integrated marketing misfires, he predicts.) http://clickz.com/experts/brand/cmo/article.php/3446711...
Jonathan Carson of Internet-tracking firm BuzzMetrics talks about monitoring "word-of-mouth influencers" online as a market-research tool in this Wall Street Journal article. http://online.wsj.com/article/0,,SB110071998028976955,00.html...
What do you do when you are selling a complicated product that doesn't readily lend itself to viral word of mouth? Create something fun that is viral-worthly, and is somewhat related to the topic. Usability guru Mark Hurst gets people...
Virgin Mobile's new viral Web campaign -- Chrismahanukwanzakah -- has had roughly 110,000 unique visitors, e-cards have been sent to about 500,000 Virgin Mobile users, and a ring tone based on the campaign's jingle has been downloaded more than 411,000...
The Consumer Electronics Association released a new survey on teen consumer electronics which highlights the importance of viral marketing to that segment. "A key insight from the survey relates to the nature of peer pressure," says Sean Wargo, CEA's director...
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