Tactics: Create a WOM-worth companion site
What do you do when you are selling a complicated product that doesn't readily lend itself to viral word of mouth? Create something fun that is viral-worthly, and is somewhat related to the topic.
Usability guru Mark Hurst gets people visiting his consultancy with a companion website called This Is Broken that highlights usability disasters in the real world. The site describes itself as a project to make businesses more aware of customer experiences. Mark posts readers' horror stories about usability disasters in the real world.
It's funny and it gets forwarded.
It's easy to do and easy to maintain.
And each post drives visitors back to Hurst's main consultancy site.
It's been popular enough that the New York Times covered it too.
So, start thinking about a lighter side of your business that you can package for word of mouth delivery.
More info:
This is Broken
