Virgin Goes Viral
Virgin Mobile's new viral Web campaign -- Chrismahanukwanzakah -- has had roughly 110,000 unique visitors, e-cards have been sent to about 500,000 Virgin Mobile users, and a ring tone based on the campaign's jingle has been downloaded more than 411,000 times, according to an article from MediaPost's Media Daily News. Virgin Mobile's VP of Brand and Communications, who is monitoring buzz on various blogs, says the campaign is "kicking ass" and generating lots of press, including an article from ABC News.
http://www.chrismahanukwanzakah.com/
MediaPost's article:
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=284067
ABC News article:
http://abcnews.go.com/US/story?id=311874&page=1
