WOMMA Members in the News: BzzAgent and WOMMA in New York Times Magazine Cover Story
The Word of Mouth marketing industry and WOMMA got excellent coverage in the New York Times Magazine on December 6. Author Rob Walker's insightful cover story features WOMMA members David Godes of Harvard Business School and BzzAgent's Dave Balter.
More important, the article provides a well-reasoned, positive analysis of the issues, deals fairly with controversial topics, and generally leaves our industry looking good. There is also a fascinating examination of the motivations behind why consumers choose to buzz, even when not compensated.
