The WOMMA WordNew WOMMA website
WOMMA launched a new website today. You're looking at it! We've added: - The Womnibus - Everything about word of mouth - Email newsletters and news feeds - Document library - RSS feeds and a much better look. Coming soon:...
Organic's Mark Kingdon in Clickz
Mark Kingdon, CEO of WOMMA member Organic gave WOMMA a nice mention in this his insightful column "Five Agency Resolutions for 2005." A great quote: You need to really dig into your target customer's mindset. Think like they think. Experience...
New Members: Informative, Beck Ag Com, DDB
We welcome new WOMMA Members Beck Ag Com DDB Issues & Advocacy...
ClickZ: Word of Mouth Ethics Challenge
Pamela Parker discusses the complex issues related to ethics and word of mouth marketing. http://www.clickz.com/experts/brand/buzz/article.php/3455721...
Fergus Hampton: How to manage your corporate reputation online
MarketingProfs.com March 23, 2004 Communications professionals that master the challenge of monitoring online discussion will be able to better manage their company’s reputation and brand. In doing so, they can elevate their role to one that provides a high level...
New Members: Zondervan, Tweedy Group, Matchstick
We welcome new WOMMA Members Zondervan Tweedy Group Matchstick...
New Article: Getting Good Buzz: What Can a Global Brand Do?
by Ed Keller, CEO, NOP World Excerpted from Roper Reports Global Pulse November 2004 What is it about a brand that causes a consumer to recommend it to other people? Or does it have nothing to do with the brand...
Dr. David Godes joins WOMMA Advisory Board
Harvard Business School Dave holds a Ph.D. and S.M. in Management from the Massachusetts Institute of Technology and a B.S. in Economics from the University of Pennsylvania. Much of his current research focuses on incentives and compensation issues, particularly as...
Member in the news: Buzzmetrics on CBS
WOMMA founder Buzzmetrics was featured on CBS Sunday Morning's special "Made to Measure" on January 24. Read the article from CBS.com...
Dr. Peter Fader joins WOMMA Advisory Board
Wharton School of Business Frances and Pei-Yuan Chia Professor Professor of Marketing Professor Fader’s expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with a wide range of data sources from industries...
Work for WOMMA
WOMMA seeks senior staffers to take the organization to the next level. We need passionate self-starters with proven track records managing high-level group projects with volunteer participants. Full-time positions based in Chicago include VP of Events and Programs, VP of...
Dr. Robert Kozinets joins WOMMA Advisory Board
Robert V. Kozinets is an Associate Professor of Marketing at York University’s Schulich School of Business. An anthropologist by training, he developed and continues to expand the technique of netnography or Internet ethnography for the marketing-related study of virtual communities...
