Dr. Robert Kozinets joins WOMMA Advisory Board
Robert V. Kozinets is an Associate Professor of Marketing at York University’s Schulich School of Business. An anthropologist by training, he developed and continues to expand the technique of netnography or Internet ethnography for the marketing-related study of virtual communities and computer-mediated communications. He has also been instrumental in developing videography as a marketing and consumer research methodology. His research on virtual communications, online branding, community marketing, and retailing has been published in journals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Contemporary Ethnography and the Journal of Retailing. He is currently editing a volume on Consumer Tribes along with Avi Shankar and Bernard Cova.
