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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
After two months of work, the WOMMA Standards Council has agreed upon a framework for word of mouth marketing definitions and units. Expect to see details in the next few weeks as we write up the work in progress and...
WOMMA's two-day conference will take place in Chicago, March 29 and 30. Learn the hottest new techniques, hear the secrets behind the most successful campaigns, and meet the other pioneers in this fantastic field. Check out future issues of the...
Been in the press lately? Our mission is to let the world know the terrific things you're doing -- we can't let others know unless you let us know. So tell us if you: -- were mentioned in an article...
Giovanni Rodriguez of Eastwick Communications looks at the challenges marketers will faces as they are held to ever-higher standards: Years from now, when we look back on 2005, we may remember it more for the disruption it brought -- legal,...
WOMMA UPDATE #9: 2/2/2005 Email Newsletter Archive --------------------------------------------------------- 1. Standards Council Agrees on Terminology Framework 2. Save These Dates: March 29-30 3. New WOMMA Newsletters 4. Calling All Publicity 5. Welcome New Members 6. Work for WOMMA ACTION ITEMS: a....
The members of WOMMA value the work that VBMA is doing and we value our relationship with you. We are committed to supporting your efforts and investing in a strong working relationship between our organizations. Our groups represent the future...
Five New York publishers tapped into a small but perfectly targeted audience of influencers by teaming up with exclusive resort Little Dix Bay to create a guest-only library of the upcoming season's hottest beach reads. Visitors to the resort --...
The future of social networks may lie with companies that offer links from member content directly to product pages, according to a fascinating article from Internet Retailer. "The effect of like-minded consumers sharing product information and being able to act...
Winners of the Viral Award, a new event designed to showcase the best viral and buzz advertising from around the world, were announced at the London ceremony on January 13. Winners included The Viral Factory/Trojan Games for Best Campaign and...
Super Bowl advertisers face a new challenge (or is it opportunity?): Their ads live far beyond the 30- or 60-second spot, triggering conversations online. So how do they know what's being said, who's saying it, and if it even matters?...
>> Fortune's Kirkpatrick: Blogs, Honesty, the Karmic Weenie >> The Thumbdance Film Festival: Seeking the best in mobile phone animation content including "Best Original Video Shot on a Mobile Phone." >> Starcom Mediavest Group named Agency of the Year by...
Organic, Inc. hires Ted Boyd from Iceberg Media to head Canadian Operations. Lorrie Norrington, Executive VP, Office of the CEO, leaves Intuit to pursue a CEO position. Send job changes to: editor@womma.org...
E-centives (Bethesda, MD) seeks Senior Content Producer to help develop acquisition campaigns, e-mail marketing programs, online sweepstakes, Web-based surveys, and viral marketing programs. More info: careers@e-centives.com Send job openings to: editor@womma.org...
WOMMA launched two new newsletters this week. The Womnibus: The greatest WOM marketing strategies and successes, sent to you each week in very brief, snappy summaries. Buzz Brains: Fascinating interviews and case studies from the smartest WOM marketers. Fresh profiles...
WOMMA welcomes its newest members: S.C. Johnson Buzzmarketing.com EchoDitto Public Relations Partners Thanks for your support!...
Learn about Word of Mouth Marketing Chicago, IL, February 7, 2005 -- The Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth marketing industry, has published a library of new educational resources to help...
Research, Reports, and White Papers The Word on Word of Mouth Word of Mouth Fuels Trans Fats Debacle Where's Debbie - Mediaedge:cia Study of Influencers E-tribalized Marketing: The Strategic Implications of Virtual Communities of Consumption Getting Good Buzz: What Can...
George Silverman, President of Market Navigation, Inc., is a recovered and reformed psychologist (ABD for a Ph.D. in educational psychology). His primary interest is in the psychology of marketing, decision-making, persuasion and particularly word of mouth, for which the formal...
WOMMA published a draft of its Word of Mouth Marketing Code of Ethics this morning. The document is being presented as a draft for public comment. We believe that this publication is an important first step in building an industry...
Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker...
WOMMA welcomes its newest members: ComBlu Conference Calls Unlimited Hass MS&L GSD&M Northlich Pronto Communications Thanks for your support!...
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