Always On: 2005 -- The Year of the Lawyer
Giovanni Rodriguez of Eastwick Communications looks at the challenges marketers will faces as they are held to ever-higher standards:
Years from now, when we look back on 2005, we may remember it more for the disruption it brought -- legal, social and political -- than the technological advances that caused that disruption. With the rapid emergence of new media (blogs, wikis and other tools), marketers are now confronting an unprecedented number of questions about the law, technology and marketing reform.
More info:
http://www.alwayson-network.com/comments.php?id=8330_0_5_0_C
