New York Publishers Get Literati to Talk Up Books
Five New York publishers tapped into a small but perfectly targeted audience of influencers by teaming up with exclusive resort Little Dix Bay to create a guest-only library of the upcoming season's hottest beach reads.
Visitors to the resort -- long credited with being a particularly literary bunch -- get to read the new titles weeks or even months before the books hit bookstores.
Because WOM is probably the most effective way to sell books (can you say 'The Da Vinci Code'?), and because people invited into an inner circle love to share their secrets, the partnership makes perfect sense.
More info:
http://www.fortune.com/fortune/articles/0,15114,832971,00.html
