Social Networks Drive Word of Mouth for Products
The future of social networks may lie with companies that offer links from member content directly to product pages, according to a fascinating article from Internet Retailer.
"The effect of like-minded consumers sharing product information and being able to act on that information and purchase their friend's recommendations in one destination is explosive," says Neel Grover, president of Buy.com.
Buy.com acquired the social networking site Metails.com and has since renamed it Yub.com ("young urban buyers" and, of course, Buy spelled backwards). Yub.com operates with Buy's patent-pending method of referring e-commerce sales through hyperlinked words in members' profiles.
