Standards Council Agrees on Terminology Framework
After two months of work, the WOMMA Standards Council has agreed upon a framework for word of mouth marketing definitions and units. Expect to see details in the next few weeks as we write up the work in progress and publish it for comment on the WOMMA website.
The Council will continue to face challenges, such as dealing with the wide variety of terminology being used for identical processes and bridging the cultural and communications gaps among different companies and industries.
Want to get involved? Contact WOMMA to find out the schedule of bi-weekly teleconferences.
Not a member? Contact us today to join and help set the standards for the industry.
