Who's Talking About Your Super Bowl Ad?
Super Bowl advertisers face a new challenge (or is it opportunity?): Their ads live far beyond the 30- or 60-second spot, triggering conversations online. So how do they know what's being said, who's saying it, and if it even matters?
Enter founding WOMMA member Intelliseek, with its initiative to help advertisers measure consumers' word of mouth behavior and opinions about the multi million-dollar television ads that will air during the game.
The program will include real-time analysis of messages and opinions expressed in millions of blogs, message boards, online communities, and sports enthusiast sites to determine whether the ads are sufficiently memorable and engaging to trigger consumer discussion. The analysis will rank buzz by volume, emotion, appeal factors, and penetration among influential consumers.
