Skip to Content | Skip to Navigation
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Word of Mouth Marketing Summit 2005 Chicago, March 29-30 http://www.womma.org/summit The first-ever conference on the art and science of word of mouth marketing. We have 40+ amazing speakers confirmed, including the smartest authors to ever spread the word on word...
Electric Artists (New York, NY), a global marketing agency with strong WOM expertise, seeks a Business Development executive to identify and pursue new business prospects across the media & entertainment industries, as well as consumer products and brands. Latest news/projects...
How harmful is negative word of mouth? A new study by Canada's Verde Group shows that more than 50% of Canadians say they will not even walk into a store if they have heard something bad about it. Other key...
It's easy to create buzz when consumers passionately love your brand. But what if they hate it passionately? Try spreading the hate in the same way you'd spread the love, as Marmite, the infamous "yeast extract" has done. Marmite has...
Certain ads deemed "too hot" for airing during the Super Bowl have gone viral, spreading word of mouth online. Smart marketers can take advantage of this phenomenon by embracing the controversy and buying sponsored links. For example, advertisers can buy...
As non-traditional tactics for reaching consumers increase, industry leaders worry that "newcomers will treat buzz marketing like more traditional disciplines," leading to mediocrity and channel noise, according to a Promo Event Marketing special report. But, as guerilla tactics prove themselves...
Steve Rubel of WebProNews suggests tracking photos on Flickr, a free photo sharing site, as a way to measure a brand's word of mouth reach. Marketers can see how their brands stack up against those of their competitors by looking...
WOMMA Summit -- New Speakers -- Sign Up Today! Guy Kawasaki and Emanuel Rosen Keynote ------------------------------------------------ Word of Mouth Marketing Summit 2005 Chicago, March 29-30 http://www.womma.org/summit The first-ever conference on the art and science of word of mouth marketing. We...
PRESS RELEASE First-Ever Word of Mouth Marketing Conference Viral, Buzz, Blog, Evangelists, Influencer, Grassroots, and Word of Mouth Marketing Issues Debated Live Case Studies, Controversy, and Brand-on-Brand Action CHICAGO, IL -- March 9, 2005 -- Eight major authors and 53...
Walter J. Carl, Ph.D. Assistant Professor, Department of Communication Studies Northeastern University Dr. Walter Carl conducts research and teaches in the areas of interpersonal and organizational communication. His publications include book chapters and journal articles on the topics of social...
WOMMA welcomes its newest members: CRM Metrix Lemon Foundation Ketchum Communications The Vandiver Group Ruxton Ventures The Phelon Group Reach Media CEI-Star Fila Online Paterno Wines International Keith Bates & Associates Brandimensions Motorola BigChampagne Thanks for your support!...
WOMMA welcomes its newest members: Dell Biggs|Gillmore The Prostate Net OnMessage Communications Customunity Buena Vista Home Entertainment eCRUSH Thanks for your support!...
Talk about "organic" product placement... Pinot noir, a red wine loved by the lead character in the critically acclaimed movie "Sideways," has experienced a 16-percent jump in national sales since the movie was released, according to Nielsen research which cited...
A recent survey measuring consumers' consumption of 28 different media formats found that word of mouth beat all 27 other forms of media in the electronics category and the home improvement category. Word of mouth took second place in the...
Want to help spread the word about National Monkey Day? Go to PetitionOnline.com to sign a petition asking the government to make December 14 the official day. This humorous campaign used the free petition creation service to harness word of...
P&G has created a personal profile of pop star Hilary Duff to run on the home page of the social networking site, MySpace.com. Duff's profile includes logos for Secret Sparkle deodorant. The promotion features a sweepstakes offering visitors the chance...
Slashdot: "Read the Eula, win a prize" >> http://yro.slashdot.org/article.pl?sid=05/02/23/2315211 Guerilla Marketing Grows Up: Budgets for buzz will continue to rise as the medium matures, a report predicts. >> http://enews.primediabusiness.com/enews/promo/v/284...
J. Walter Thompson's Craig Davis has been promoted from Chief Creative Officer for JWT Europe, Middle East, and Africa to Chief Creative Officer Worldwide. Mediasmith has hired Angelique Vega as Media Director, Ward Flock as VP Business Development, Carol Fullam...
WOMMA welcomes its newest members: Arnold Worldwide Vocanic FreeSuper Oslo - Inteligencia de Mercado Discovery Communications Thanks for your support!...
WOMMA welcomes its newest members: Genuosity Interpret-Her Tickle 1QuickReferral.com The Clorox Company Thanks for your support!...
WOMMA welcomes its newest members: Mediaedge:cia UK VantagePoint Venture Partners The Cartoon Bank Ground Force Network TaylorMade-adidas Golf Thanks for your support!...
WOMMA welcomes its newest members: Digital Cement FieldWorks TechSmith richards/gravelle Schneider PR Thanks for your support!...
Professor of Marketing Fuqua School of Business Duke University Carl F. Mela is a Professor of Marketing at Duke University. He received his Sc. B. from Brown University and Ph.D. from Columbia University. His research focuses upon the long-term effects...
Assistant Professor Louisiana State University Manship School of Mass Communication Laboratory for Creative Arts and Technology Porter has more than 12 years of marketing experience in the entertainment, biotech, hospitality, banking and insurance industries. He has focused on new media...
WOMMA welcomes its newest members: Kraft Foods Pearson Education Omotion Decision Analyst The Well Advertising Marketing Technology Solutions Thanks for your support!...
WOMMA welcomes its newest members: Trendum Conkling Fiskum & McCormick Verizon Wireless CTSG and Kintera Tribe Networks Thanks for your support...
WOMMA welcomes its newest members: ProFlowers Brand Autopsy Texas Arts Marketing Network Starcom MediaVest Group Thanks for your support!...
WOMMA welcomes its newest members: Sprint Slack Barshinger Liquid Intelligence ComScore Networks Advertising Specialty Institute Renegade Marketing Group Thanks for your support!...
100 COMPANIES JOIN WORD OF MOUTH MARKETING ASSOCIATION IN JUST FIVE MONTHS Rapid Association Growth Reflects Emerging New Priorities for Marketers CHICAGO, March 28, 2005 -- The Word of Mouth Marketing Association (WOMMA), the official trade association for the word...
THE CARTOON BANK LAUNCHES "HUMOR IN BUSINESS" AWARDS Conducts National Search for Companies and Individuals Who Use Humor in Business for Fun and Profit NEW YORK, NY--March 29, 2005 — Humor anthropologist Bob Mankoff and The Cartoon Bank, a division...
The WOMMA Word
