Guerilla Marketing Grows
As non-traditional tactics for reaching consumers increase, industry leaders worry that "newcomers will treat buzz marketing like more traditional disciplines," leading to mediocrity and channel noise, according to a Promo Event Marketing special report.
But, as guerilla tactics prove themselves effective, budgets for buzz will continue to rise and the medium will mature, the report predicts.
Check it out for an interesting view on the state of the word of mouth industry.
More info:
http://enews.primediabusiness.com/enews/promo/v/284
