The WOMMA WordWOMMA Summit: Comments and Coverage
John Moore Keith Bates Rick Bruner Todd Sattersten Church of the Customer - a great podcast! Idil Cakim David Polinchok Jake McKee...
Dr. Dina Mayzlin joins WOMMA Advisory Board
Dr. Dina Mayzlin Assistant Professor of Marketing Yale School of Management Professor Mayzlin's research focuses on word of mouth online. She is studying how firms can influence online conversations as well as how firms can measure these conversations to perform...
Tech-fluentials Influence, Accelerate Tech Sales
Pay attention to this new demographic: Tech-fluentials. If you're selling anything remotely technology-related, these are the hyper-connected and powerful opinion leaders that can make or break your product or service by quickly spreading positive or negative buzz, sway stakeholders, and...
GoDaddy President Directly Engages Bloggers
When domain registrar GoDaddy was scrutinized on the Brand Autopsy blog for its decision to spend $2.4 million on a Super Bowl ad, company President Bob Parsons didn't consult his legal department. Instead, he posted a detailed 10-point response in...
College Kids Kick Off Keds Campaign
Keds kicks off a campaign that includes a sampling event/party at 24 campuses in seven markets tied to the Classic Champion line and "The O.C." TV series (with "O.C." star Mischa Barton as the new Keds spokesperson). College students recruited...
Food Marketers Track Online Conversations
What you see the next time you're at the grocery store may be influenced online. Food marketers are now consulting online health and nutrition forums to track attitudes toward artificial sugar substitutes. Online nutrition enthusiasts have a history of virally...
WOM Jobs & Changes
Changes: Christopher Follett has been named Executive Creative Director for the Pacific offices of Avenue A|Razorfish. John Muszynski was named CEO of Starcom USA. Job: Napster (Los Angeles) is hiring a Promotions Marketing Manager to help with online and offline...
Big Discounts at Great Events
WOMMA is sponsoring these conferences and our members are featured on high-profile panels. Check them out! Digital Marketing Conference and Expo April 19-20, 2005, New York -------------------------------------- The Digital Marketing Conference & Expo brings the industry knowledge of Brandweek, Adweek,...
New members: Spa Promotions, Network Century, Association Forum, PostScript, Murad, Greater Louisville
WOMMA welcomes its newest members: Spa Promotions Network Century Association Forum PostScript Murad Greater Louisville Thanks for your support!...
New members: DuPont, Moroch, Coleo Marketing Group
WOMMA welcomes its newest members: DuPont Moroch Coleo Marketing Group Thanks for your support!...
WOMMA Summit: Get Photos, Audio, and Presentations
On March 29-30, WOMMA hosted the very first Word of Mouth Marketing Summit in Chicago. 350 marketing professionals gathered for two days of intense learning, debate, and networking. Based on all the feedback we've received, our first-ever Summit was a...
Get Involved: Standards & Ethics
STANDARDS COUNCIL The Standards Council has been hard at work developing common standards and terminology for the word of mouth marketing industry. We are getting close to publishing the first defining framework and a white paper. You should get involved...
Fired Bloggers Out Their Ex-employers
As companies learn to do business in an environment where employees blog, some have responded by firing them when the coverage becomes unflattering. Employees have taken action by publicly outing what they call "blogophobic" companies. Some have even begun sponsoring...
Becoming a Part of Your Customers' Lives
New Zealand-based outdoor clothing company Icebreaker devotes less than 1% of its budget to marketing, but has found global success by becoming a part of its customers' lives. Testimonials from extreme athletes using Icebreaker products on Antarctic sea dives and...
How to Respond to Consumer Generated Media
Consumer Generated Media (CGM) is the new term for describing media that individual consumers create on their own with a near-professional quality. Tiger Woods' miracle shot at the Masters has already prompted several homegrown Nike commercials while a micro-industry has...
Research: Gay Community Favors Word of Mouth 2-to-1
According to a national survey conducted by Harris Interactive and Witeck-Combs Communications, 72% of gay, lesbian, and bisexual adults say the most effective way they become aware of a company's reputation is through word of mouth and close friends. Finishing...
Briefly
NY Times: Viral marketing popularity increases, with even the usually dry publisher of Consumer Reports getting into the act. Read the full story Hollywood Reporter: Fox's movie character face-off (Fender from "Robots" vs. Napoleon from "Napoleon Dynamite") spawns links on...
WOM Jobs & Changes
Job: Veritasiti (Los Angeles, CA) seeks Vice President of Marketing to manage all marketing activities, with particular focus on viral. Send resume to careers@veritasiti.com. Job: Fingerprint Interactive (Philadelphia, PA) seeks Associate Creative Director to design and implement marketing campaigns including...
WOMMA at Shop.org
WOMMA presented to the largest names in online retail at the Shop.org Online Marketing Workshop held on April 20-22. WOMMA presented a discussion on viral marketing strategies, with panelists including Andy Sernovitz, Mark Hughes of Buzzmarketing, Linda Jane Bennett of...
WOMMA Members Teach Best Practices at AD:TECH
WOMMA will be on hand at AD:TECH to teach best practices and spread the word about word of mouth marketing. WOMMA members are presenting two panels on word of mouth marketing: - Pete Blackshaw, Intelliseek - Jon Berry, NOP World...
Meet WOMMA at AD:TECH
Are you going to AD:TECH next week? WOMMA is hosting an info session for prospective members. Current members and staff will be on hand to explain the WOMMA mission, answer questions, and talk about the benefits of membership. DETAILS: Tuesday,...
Press Coverage: WOMMA in the News
WOMMA has been in the field promoting word of mouth, ethical leadership, and best practices. The mainstream media has responded with great coverage this month! Business 2.0: Heard About the Word-of-Mouth Industry? Wired: Marketers Feverish Over Viral Ads Newsweek: Is...
