College Kids Kick Off Keds Campaign
Keds kicks off a campaign that includes a sampling event/party at 24 campuses in seven markets tied to the Classic Champion line and "The O.C." TV series (with "O.C." star Mischa Barton as the new Keds spokesperson).
College students recruited as brand ambassadors will travel to participating colleges to dole out free sneakers, hand out goodie bags, and watch "The O.C." The ambassadors are also charged with driving their friends to the Keds website.
