Dr. Dina Mayzlin joins WOMMA Advisory Board
Dr. Dina Mayzlin
Assistant Professor of Marketing
Yale School of Management
Professor Mayzlin's research focuses on word of mouth online. She is studying how firms can influence online conversations as well as how firms can measure these conversations to perform market research. Her other interests include public relations and the marketing of fashion goods.
Working Papers
"The Effect of Word of Mouth Online: Online Book Reviews" (with J. Chevalier) October, 2003
"Using Online Conversations to Measure Word-of-Mouth Communications," (with D. Godes) 2003
"Promotional Chat on the Internet," 2003
"The Influence of Social Networks on The Effectiveness of Promotional Strategies," 2002
