Food Marketers Track Online Conversations
What you see the next time you're at the grocery store may be influenced online. Food marketers are now consulting online health and nutrition forums to track attitudes toward artificial sugar substitutes. Online nutrition enthusiasts have a history of virally disseminating their opinions and influencing perceptions of food brands and ingredients. Analyzing 200,000 participants in 90 health/nutrition forums, BuzzMetrics found 45 percent of all online postings regarding artificial sweeteners were negative toward offerings from NutraSweet, Splenda, Equal, and Sweet'n Low.
