GoDaddy President Directly Engages Bloggers
When domain registrar GoDaddy was scrutinized on the Brand Autopsy blog for its decision to spend $2.4 million on a Super Bowl ad, company President Bob Parsons didn't consult his legal department. Instead, he posted a detailed 10-point response in the blog's comments section.
This is a classic example of how enlightened marketers who engage positively with bloggers who start productive conversations. While the continuing discussion didn't turn into a lovefest, Parsons and other GoDaddy employees earned points for honesty and were no doubt able to learn valuable info about customer needs.
More info:
http://brandautopsy.typepad.com/brandautopsy/2004/12/no_godaddy_no.html
