Tech-fluentials Influence, Accelerate Tech Sales
Pay attention to this new demographic: Tech-fluentials. If you're selling anything remotely technology-related, these are the hyper-connected and powerful opinion leaders that can make or break your product or service by quickly spreading positive or negative buzz, sway stakeholders, and establish trends.
According to a recent Burson-Marsteller study, 86 percent of tech-fluentials were sought for opinions that helped influence technology buying decisions. The opportunity for marketers is to engage in one-on-one conversation and take cues from tech-fluentials' suggestions on new product design, media plans, and social responsibility programs.
More info:
http://e-fluentials.com/tech
