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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Genuosity Launches Testimonial Collection Software to Automate Word of Mouth Marketing Read the full story BusinessWeek: Blogs Will Change Your Business Read the full story Houston Chronicle: Novelists Beg for Return of Oprah's Book Club Read the full story...
Job: Donordigital (Washington, DC) seeks director for Washington office. Help leading non-profit organizations use e-mail and the Web for fundraising, advocacy, and marketing. Please send resume to jobs@donordigital.com. Job: BzzAgent (Boston, MA) is seeking a Sales & Program Development Specialist...
A very quick way to generate more word of mouth is to reward customer loyalty. Photo community site Flickr recently unveiled a new fee structure following its acquisition by Yahoo. Instead of raising prices and dropping its free offering, Flickr...
Face to face conversation is still the strongest medium for word of mouth. That was the conclusion of a study conducted by NOP World and United Business Media on the source of word of mouth exchanges. 80% of consumers indicated...
Marketing consultant Auren Hoffman invited 100 of the most well-connected names in Silicon Valley to sample free high-tech gear and then communicate about it. Following the successful introduction of the first product (a French bidet), Hoffman began charging manufacturers a...
Consumers can create near-professional quality and advertising, whether the guardians of a company's brand and messaging like it or not. Thanks to new, relatively simple tools for digital production and distribution, consumers now regularly take corporate content and repurpose it...
WOMMA welcomes its newest members: Hype Council Maxwell PR Studio Hosting.com Berklee College of Music Globat.com Thanks for your support!...
WOMMA welcomes its newest members: Kimberly-Clark Evangelist Marketing Thomas Industrial Network Direct Impact Thanks for your support!...
Job: eHarmony.com (Pasadena, CA) is seeking a Director of Marketing Programs/Product Marketing to lead the company's consumer analysis and database segmentation projects and oversee its viral marketing programs. Send resume to jobs@eharmony.com. >> Make a new hire? Have an open...
Harvard Business School: Listen to your Customers or Go with your Gut? Read the full story Guerilla Marketing: What WOM is and what it isn't Read the full story...
Motorcycle manufacturer Vespa hopes to capitalize on its huge fan base and build an iPod-like following by launching two lifestyle blogs in June. Four bloggers will be enlisted to evangelize Vespa and scootering in general. Each of the bloggers, while...
To promote the cult horror movie Oldboy, FanPimp created a community site called The Hand. More than just a promotional site, fans of the obscure Asian film genre are challenged to become actively involved by supporting topics, respond to polls,...
Reports of unauthorized "leaks" have increased in recent months, raising suspicions that companies are deceptively involved in order to create buzz. Photos of the top secret XBox360 gaming console, for instance, leaked through a gaming site run by a Microsoft-affiliated...
The wedding industry has been transformed by TheKnot.com faster than a runaway bride. Perspective brides and grooms go to the site's message boards to share tips, post rave reviews, or vent scathing critiques. The influence this online community has on...
Dr. Katherine Lemon Associate Professor Boston College Carroll School of Management Dr. Lemon's research and expertise is in the areas of customer equity, customer asset management and customer-based marketing strategy. She has conducted research in a myriad of global industries,...
The WOMMA Research and Metrics Council is nearly complete with its work drafting the WOM Terminology Framework. More than 40 companies have been involved in shaping what will be the industry's very first set of comprehensive terms and definitions. This...
WOMMA welcomes its newest members: MSHC Partners Brains on Fire Weber Shandwick Thanks for your support!...
Job: TheLadders.com (New York, NY) is seeking a Director of Brand to manage all aspects of brand positioning and to raise awareness through tactics including buzz marketing. Send resume to careers@theladders.com. Job: Sears (Hoffman Estates, IL) is seeking an Affiliate...
Emanuel Rosen: 5 Common Buzz Marketing Misconceptions Read the full story Customunity Launches Free Social Networking Platform Read the full story WebProNews: Lead Generation Via Industry Experts Read the full story...
How much do a few evangelists contribute to a company's revenue stream? A case study from ComBlu details how only five customer evangelists were responsible for generating $200,000 in sales (35-40% of its total revenue) for one liquor store in...
Hershey's recently promoted its new Take 5 candy by giving away 5 million chocolate bars to anyone who signed up by midnight on ... you guessed it, 05/05/05. The company spread the word quickly by using a "tell a friend"...
When deciding the best way to reach men who were most at risk for prostate cancer, advocacy group Prostate Net enlisted the help of someone who knows them best -- their barber. Prostate Net enlisted barbers in more than 800...
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