Inspiring Your Community to Become Involved
To promote the cult horror movie Oldboy, FanPimp created a community site called The Hand. More than just a promotional site, fans of the obscure Asian film genre are challenged to become actively involved by supporting topics, respond to polls, and developing their own content. Members also earn points for activities like downloading a flyer for a movie, hanging it up in a public space, and then posting a photo of it. These points then can be redeemed for prizes like DVD's, t-shirts, and posters.
THE LESSON: Community sites can be about much more than just getting together to chat. Figure out ways to inspire your community to become active and involved.
