Little Networks Go a Long Way
Marketing consultant Auren Hoffman invited 100 of the most well-connected names in Silicon Valley to sample free high-tech gear and then communicate about it. Following the successful introduction of the first product (a French bidet), Hoffman began charging manufacturers a fee for putting free products in front of the group. Dubbed the Silicon Valley 100, it has become a regular forum for introducing products to influential consumers. Only 15% are regular bloggers, and most were selected because they meet many people everyday and are more apt to exchange ideas in person.
THE LESSON: Creating a network of influencers is not hard. It's as simple as asking a group of people if they will look at your product.
More info:
http://www.msnbc.msn.com/id/6852842/site/newsweek/
