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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
PRESS RELEASE What's the ROI on Word of Mouth Marketing? "Measuring Word of Mouth" Conference Addresses Key Research Questions For the First Time CHICAGO -- June 9, 2005 -- "Measuring Word of Mouth," the first-ever conference on measuring, tracking, and...
Hoping to take a bite out of iTunes' share of the legal online music download business, Christian music store SongTouch makes it easy for its customers to spread word of mouth. Under its 1Pass program, customers are asked to pass...
Three presentations from the WOMMA Summit in March were cited by CorporateBlogging as blogs to read "for a deeper understanding of the changing field your blog exists in." David Reis -- Influence the Influencers "All of David Reis's presentation is...
Job: Campbell's (Camden, NJ) seeks a Director of Category Business Insights to develop fact-based strategies for deploying non-traditional communication, including viral marketing. Go to Campbellsoup.com for hiring info. Job: NVIDIA (Santa Clara, CA) seeks a Promotions/Viral Marketing Manager who will...
Just how much influence do bloggers hold in U.S. politics? A report from BuzzMetrics and the Pew Internet & American Life Project attempts to answer that question. Examining various political blogs during the 2004 election, the study concluded that the...
In creating the Business Book Blog Tour, Todd Sattersten of 1-800-CEO-READ found a way to generate low-cost publicity for new business books by getting various blogs to work together. Here's how it works: an author "moves" from one business-related blog...
Conference Calls Unlimited has incredibly enthusiastic customers, especially for such a non-exciting product (conference call services). One of their secrets: They make it easy and rewarding for happy customers to tell their friends about the service. CCU prints up calling...
Take a look at these interesting case studies that were originally presented at AD:TECH in San Francisco. Download the presentations to learn how Microsoft created buzz for Halo 2, how Rodan+Fields got customers to reach out to friends, how Rock...
MediaWeek UK's Andy Fry writes about how hot brands can pop out of nowhere on the power of word of mouth. Interesting patterns emerge about which types of products are most successful. Look for: 1) Products that serve well-linked communities,...
Cesar Hidalgo at the University of Notre Dame and his partners studied how movie marketing interacts with word of mouth reviews and box-office success. Their theory was that movies that were marketed heavily but weren't actually very good would show...
We're proud to welcome the newest WOMMA members: Foote, Cone, & Belding GolinHarris Higher One Future Now Rex Public Relations eLife Thank you for your support!...
WOMMA's Advisory Board convened for the first time last week. In a spirited conversation, the Advisory Board discussed various cooperative opportunities between the academic community and WOMMA's corporate members. WOMMA's Advisory Board includes members from Northeastern University, Wharton, Harvard Business...
WOMMA's Peter Waldheim recently spoke at the 2005 Nonprofit Leadership Summit in Denver. Part of WOMMA's commitment to spread word of mouth marketing beyond the corporate universe, Peter explained how non-profits can use WOM techniques to improve fundraising, turn supporters...
Register today for WOMMA's Measuring Word of Mouth Conference on July 13 in Chicago. All the top measurement experts will be there to talk about measuring, tracking, and quantifying the impact of WOM marketing. Latest confirmed presenters include: NOP World,...
Word of mouth doesn't necessarily have to start from one source. Audi kicked off their buzz campaign for the A3 car with a staged auto theft that was promoted in multiple media. Here's how the plot unfolded: A top-secret car...
One of the easiest ways to generate word of mouth is to provide a way for consumers to tell a friend. Don't make customers come to you -- take it to their house. Alloy Media used this technique to connect...
A blatantly self-promotional blog is never interesting. Instead, provide content about the topic and tastefully link your products to it. For the A&E TV show "INKED", Electric Artists launched INKEDblog to focus on the world of tattoos. Except for a...
WOMMA Members Form WOM Practice at Pinnacle Yahoo!Finance: Pinnacle Worldwide Rick Bruner: Invertising Puts Consumers in Control MediaPost: Online Media Daily How Should Advertisers do Viral? ClickZ Experts Article...
Job: RealNetworks (Seattle, WA) seeks a Marketing Manager to analyze and direct its viral marketing efforts across both offline and online channels. Email resumes to 78123.real.24@openhireresumes.com. Job: March of Dimes (White Plains, NY) seeks a Manager of Direct Internet Fundraising...
Dr. Chrysanthos "Chris" Dellarocas University of Maryland R.H. Smith School of Business Dr. Dellarocas's work focuses on the study of online "word-of-mouth" communities and their impact on marketing, product development, and public opinion. He also studies the use of online...
WOMMA members are promoting and teaching word of mouth best practices at the AD:TECH conference on July 11-12 in Chicago. WOMMA members save 20% on registration (use code GCH2P). Topics include: - Creating a WOM Campaign in 5 Easy Steps...
WOMMA recently moderated a panel at a meeting of the Chicago Interactive Marketing Association (CIMA). Many of the big issues surrounding word of mouth marketing were covered, including the Honesty ROI and consumer respect. Panelists included Amy Gibby from eCRUSH,...
We're proud to welcome more new WOMMA members: Fidelity Investments Nielsen//NetRatings BIGresearch Cymfony BoardReader Lumin Collaborative Mona Lisa Consulting We are pleased to welcome Dr. Chris Dellarocas of the University of Maryland's R.H. Smith School of Business to the WOMMA...
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