Help Your Customers Help You
Conference Calls Unlimited has incredibly enthusiastic customers, especially for such a non-exciting product (conference call services). One of their secrets: They make it easy and rewarding for happy customers to tell their friends about the service. CCU prints up calling cards that are customized with their customers' logos. The cards offer a completely free conference call. Why does it work? It gives CCU's customers a reason to spread the word and makes those customers look good by sharing something of value. Rewarding your customers' friends provides more motivation than incentives directly to your customer.
THE LESSON: Give your fans the tools to talk about you, and make them look like heroes to their friends for doing it.
