SongTouch Prays for Viral Marketing Bliss
Hoping to take a bite out of iTunes' share of the legal online music download business, Christian music store SongTouch makes it easy for its customers to spread word of mouth. Under its 1Pass program, customers are asked to pass along a recommendation and song clip every time they make a purchase. Points can then be earned toward free music every time one of their recommendations is purchased.
THE LESSON: Make it easy for your service to go viral by putting the tools up front.
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