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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Search engine ranking is partially a function of how many people link to your site. A combination of several factors has pushed WOMMA to #1 or #2 in MSN, Google, and Yahoo when searching for "word of mouth" and "word...
Word of mouth isn't always generated by marketers. Sometimes it's caused naturally by larger events. The death of actress Anne Bancroft is one example. After she died on June 6, Amazon.com saw sales of Bancroft's 1962 film "The Miracle Worker"...
Many journalists have publicly cast a wary eye toward blogs, citing them as dubious sources of credibility. But most still read them and incorporate them into their jobs, according to a study conducted by Euro RSCG Magnet and Columbia University....
Podcasting Gets Mainstream Exposure via Apple Read the full story Small Town Goes Viral to Promote Itself Read the full story Should Bloggers Disclose Financial Compensation? Read the full story...
Job: Real Wasabi (Hilton Head Island, SC) seeks qualified candidate for Viral Marketing position. Must have the ability to envision, create, analyze and direct viral marketing efforts across offline and online channels. Compensation relative to delivered, measured results. Email resumes...
Server outages typically mean trouble for marketers with an ad that's gone viral. But when Carl's Jr. racy SpicyParis ad caused its site traffic to increase 1449% in one day, the resulting server crash may have done more good than...
In town for AD:TECH? Attending the WOMMA Measuring Word of Mouth Conference? Live in Chicago? Join us for a WOMMA Members Banquet on July 12 at 6:30pm. Dinner will be at Reza's, a terrific Mediterranean restaurant. No speakers or agenda...
Gary Stein is the Senior Analyst for online advertising and marketing for Jupiter Research; he also focuses on the Consumer Packaged Goods industry. Topics that Stein covers include advertising formats, rich-media, media purchasing tactics, marketing strategies, and consumer behavior online....
Job: Live365 (Foster City, CA) seeks a Subscription Serivces Manager to generate new paid sales and renewals of the company's subscription services by creating and managing various referral and viral marketing. Send resumes to jobs@live365.com. Job: Google (Mountain View, CA)...
CRM Buyer: Blog Mining Gets Real Read the full story New York Times: Web Content for All Read the full story...
Why do people pass along email? That's the question that WOM researchers and marketers alike are asking when developing an email marketing campaign. A paper by Joseph Phelps and published in the Journal of Advertising Research offered a few tips...
Why do people pass along email? That's the question that WOM researchers and marketers alike are asking when developing an email marketing campaign. A paper by Joseph Phelps and published in the Journal of Advertising Research offered a few tips...
A good way to spread word of mouth is to volunteer your skills and resources for a preexisting group or community. Get involved, attach your name to a project and they will spread the word for you. But it only...
Piracy cost the software industry $30 billion in 2004, according to a study by Business Software Alliance. The not-so-secret secret, though, is that some companies turn a blind eye toward piracy, viewing it as a form of viral marketing. With...
The rapid growth in technology has led marketers to target their WOM strategies towards online campaigns. But the organizers of UK-based World Book Day found success through the simple and nostalgic method of sending out postcards asking for personal book...
WOMMA RELEASES FIRST STANDARDS TO TRACK AND MEASURE WORD OF MOUTH MARKETING 30+ Experts Answer: "What is the ROI of Word of Mouth Marketing?" CHICAGO, July 11, 2005 -- Word of mouth marketing works, but how do you prove the...
A lack of a unified measurement system to track consumer engagement with marketing is essential to the growth of the interactive marketing industry. Consumers are engaged with marketing, versus In his keynote at the AD:TECH Chicago conference, Ted McConnell, manager...
According to a new report from Jupiter Research's Gary Stein, the people who post online are your best customers and have an increased sense of brand loyalty. If your company is trying to find and communicate with the people who...
When it comes to using the Internet to gather information and make purchasing decisions, word of mouth is the most consistent influencer on consumer behavior. That's a key finding in this year's Touchpoints Survey from DoubleClick. Word of mouth was...
WOMMA has released the Terminology Framework, the first set of standards for tracking and measuring word of mouth. More than 30 member companies worked with WOMMA to develop the Framework, which represents the vital first step toward defining a common...
User Generated Media Dates Back to Jane Austen Sequels http://blog.e-fluentials.com/index.php?p=88&more=1&c=1&tb=1&pb=1 10 Commandments for Bilingual Blogs http://www.eibar.org/blogak/luistxo/en/68...
WOMMA has released the Terminology Framework, the first set of standards for tracking and measuring word of mouth. More than 30 member companies worked with WOMMA to develop the Framework, which represents the vital first step toward defining a common...
5> WOM Jobs & Changes ------------------------------------------------ Job: FanPimp (New York, NY) seeks an Account/Project Manager to manage existing client relationships and implementation of new programs. Knowledge and understanding of viral marketing, online community and advocacy a strong plus. Send resume...
AdRants: WOMMA Established Word of Mouth Metrics Read the full story Promise Phelon: Unleashing the Buzz -- WOM in the IT Marketplace Read the full story Susannah Gardner: Are you using the right blogging tool? Read the full story...
Sammy Studios needed to get people talking about a video game that wouldn't be ready for a year. How do you construct a WOM campaign for a product that doesn't exist yet? The gamemaker worked with FanPimp to create a...
Athletic gear manufacturer Fila launched word of mouth programs to drive sales to its web site and increase awareness of the brand. The company started by unveiling a redesigned Filativa.com site complete with blogs written by the firm's designers. The...
Are you missing out on word of mouth because you're calling it something else? WOM may already be having an impact in less obvious ways. Jim Sterne of Target Marketing wanted to learn where attendees to his Emetrics Summit heard...
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