8 Million People Spread WOM about Reading
The rapid growth in technology has led marketers to target their WOM strategies towards online campaigns. But the organizers of UK-based World Book Day found success through the simple and nostalgic method of sending out postcards asking for personal book recommendations. Over eight million free decorative postcards were provided to the British public before the annual event took place on March 3. And for the diehard techies, Amazon.com.uk offered e-cards as well.
THE LESSON: The most effective WOM can come through traditional and simple events.
More info:
http://www.worldbookday.com
