Help a Group of Big Talkers
A good way to spread word of mouth is to volunteer your skills and resources for a preexisting group or community. Get involved, attach your name to a project and they will spread the word for you. But it only works if it's a genuine good deed -- and good work.
Pick a group that you know is highly likely to do a lot of talking. Firefox users are rabid recommenders. Ad agency Pozz created funny, commercial-quality Web films to promote the Firefox Web browser. The films, which spread virally throughout the Firefox community, included a Pozz URL on every download.
THE LESSON: Create a buzz by volunteering for a cause using a preexisting community.
More info:
Funnyfox.org
