Research: News Flash -- Reporters Read Blogs!
Many journalists have publicly cast a wary eye toward blogs, citing them as dubious sources of credibility. But most still read them and incorporate them into their jobs, according to a study conducted by Euro RSCG Magnet and Columbia University.
The study found:
* 53% use blogs on a daily basis for finding stories
* 43% use blogs to research and reference facts
* 36% use blogs to find sources
* 33% use logs to uncover breaking news or scandals
To put this in perspective, a Pew Internet and American Life survey recently showed only 11% of the rest of the U.S. population reads blogs.
THE LESSON: Blogs are generally thought to influence the general public, but they also influence the influencers.
More info:
http://www.magnet.com/index.php?s=_thought
