Skip to Content | Skip to Navigation
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
WOMMA represents the leading companies at the cutting edge of buzz, viral, and creative word of mouth marketing. Our members include Intuit, Edelman, Kimberly-Clark, Sprint, Harvard Business School, and many more innovative market leaders. If you've heard about buzz marketing,...
We're looking for an experienced salesperson/recruiter to lead growing at the rapidly-expanding association. More than 125 companies have joined in just six months, and the pace is accelerating. We are looking for a proven membership recruiter who can pursue and...
WOMMA represents the leading companies at the cutting edge of buzz, viral, and creative word of mouth marketing. Our members include Intuit, Edelman, Kimberly-Clark, Sprint, Harvard Business School, and many more innovative market leaders. If you've heard about buzz marketing,...
Buzz-worthy Internships Job #W102 Develop your business skills and make valuable contacts while learning about the amazing impact of word of mouth marketing. WOMMA represents the leading companies at the cutting edge of buzz, viral, and creative word of mouth...
As a way of saying thanks for your continued support, we are proud to announce that every WOMMA member will soon receive a complimentary copy of our new "Measuring Word of Mouth, Volume 1" book and a CD with audio...
BlogOn 2005 Social Media Summit October 17-18, New York, NY -------------------------------------- ARE YOU READY FOR THE NEXT STEP? You've heard the buzz about blogs, RSS, podcasting and other social media. Now it's time to get down to business at BlogOn...
We're proud to welcome more new WOMMA members: AOL Best Buy Cold Stone Creamery The Loyalty Research Center Market China The Leukemia & Lymphoma Center The Clinton Group DDB Chicago National Marine Manufacturers Association Asatsu-DK We are also pleased to...
Job: The National Rural Electric Cooperative Association (Arlington, VA) seeks a Blogmaster to write daily blog entries from the CEO, monitor online forums, and assist in grassroots recruiting. Send resume to recruiting@nreca.coop with the word "Blogmaster" in the subject line....
Church of the Customer Podcast: Measuring Word of Mouth Read the full story Toronto Star: Matchstick Talks Word of Mouth Basics Read the full story BBC: One Blog Created Every Second Read the full story...
More companies are allowing their employees to blog, but only after individuals agree to abide by a private code of conduct. When WOMMA member Hill & Knowlton unveiled its employee blogger community, the consulting firm went a step further and...
Flashy attention-grabbing viral techniques may work well in a consumer space, but don't often translate well to BtoB. The key to BtoB success, says Sean Carton of Carton Donofrio Partners, is to engage your audience. Once they're engaged and involved,...
WOM generated in "managed" programs is not all that different from everyday "organic" WOM. That's a key finding in a paper to be published next year by Dr. Walter Carl of Northeastern University. While stressing every day relationships and conversation...
Job: CSAA (San Francisco, CA) seeks a Product Manager, Membership Products to develop products and services including an online community for AAA members. To apply, please visit http://www.csaa.com. Job: SAP America (New York, NY) seeks a Director, Competitive Business Strategy...
Customunity Launches WOM Marketing Community Read the full story NPR: Church Sermons Go Podcast Read the full story Village Voice: Litblogs Take Off Read the full story...
As a way of gauging consumer buzz for cars that won't hit the road for some time, Ford and other automakers are observing and analyzing chatter in blogs and online communities. But instead of directly interacting with consumers and interfering...
Like online communities and blogs, podcasting has its own "rules of the road" for marketers who want to participate. "Online Tonight" host David Lawrence recently shared some do's and don't of podcasting with MarketingSherpa: * Keep it short Remember, you're...
Buzz marketing starts with getting people to start a conversation about your product or service. In his new book "BuzzMarketing: Get People to Talk About Your Stuff", WOMMA member Mark Hughes stresses credibility and honesty as the foundation of building...
Dr. Don Schultz Professor of Integrated Marketing Communications Medill School of Journalism, Northwestern University President, Agora, Inc. Don E. Schultz is presently Professor Emeritus-in-Service of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. He is also President...
Dr. Catherine Tucker, Assistant Professor of Marketing, MIT Sloan School of Management Catherine Tucker is an Assistant Professor of Marketing at MIT. She holds a Ph.D. in economics from Stanford University and a BA in Philosophy, Politics and Economics from...
WOMMA members receive discounts at high-profile events and conferences all the time. Check this out! OMMA East September 27-28, New York City -------------------------------------- OMMA East is designed by and for the online marketing community. Through the oversight of MediaPost's editorial...
We're proud to welcome more new WOMMA members: Whirlpool Corp. Carlson Marketing Group Medicis Aesthetics Renegade Asia barracuda digitale agentur GmbH Endeavor Realty Digital Palette Dotglu DENTSU Lawton eMarketing Thank you for your support!...
Announcing the first-ever exclusive WOMMA Brand Marketers Private Briefing with Mark Hughes, author of "Buzzmarketing: Get People to Talk About Your Stuff." The first in a series of private briefings presented by WOMMA, this is a members-only conference call open...
Every WOMMA member will soon receive a free copy of Seth Godin's latest book: "The Big Moo: Stop Trying to be Perfect and Start Being Remarkable." The book contains 33 case studies and essays, including several contributed by WOMMA members...
Job: Siebel Systems (Atlanta, GA) seeks an Online Community Consultant/Manager to help manage Siebel Online Community’s day-to-day operations. To learn more or apply for the position, please email OnlineCommunity@Siebel.com...
Thomas Murrell of 8M Media & Communications blogged five ways to boost a viral marketing program and "quickly spread enthusiasm" about a product or service. 1. Collaborate With Thought-leaders In Select "Communities" of Influence 2. Offer An Incentive 3. Follow-up...
George Silverman is back to blogging with a "disturbing memo to marketers." It's really a pop quiz of provocative questions that marketers ought to be asking themselves. Some of the questions include: 1. What if your customers knew more about...
Heineken wanted to re-connect its brand with a younger audience, so it worked with WOMMA member Vocanic to identify influencers who would spread positive WOM about its brand. Using its Groundswell survey, Vocanic collected a wide range of data about...
In Q1 2005, 30 percent of the online population visited a blog. It was most likely to be focused on politics and hosted at one of five hosting services. Those are some of the key findings in a major report...
You can't make this up. A customer service representative for Comcast was tired of receiving repeated calls and complaints from LaChania Govan of Elgin, Illinois. When LaChania received her next cable bill, she found a little surprise. Comcast had changed...
In Q1 2005, 30 percent of the online population visited a blog. It was most likely to be focused on politics and hosted at one of five hosting services. Those are some of the key findings in a major report...
Job: ScholarPoint Financial (La Jolla, CA) seeks an Online Marketing Manager to lead and execute online marketing strategy, including responsibility for creative implementation of word of mouth marketing techniques. Send resume and salary requirements to: lee.mills@scholarpoint.com >> Make a new...
Peter Kim of Cymfony talks about how the communal aspects of blogging can be a positive catalyst for social change. Noting that social networking began well before the Internet, Peter also speculates on the future of social networks and their...
Geno Church of Brains on Fire talks about WOM as a crucial element in the design and promotion of a local music store/cafe/cool hangout called Earshot. The last paragraph is the key: "We didn't spend thousands on media proclaiming the...
The e-fluentials team at Burson-Marsteller is trying to start a discussion about evaluating online monitoring service. As part of measuring the ROI of a WOM campaign, having an online monitoring service is definitely becoming more crucial. Some tips and thoughts...
Word of mouth has become the most dominant form of advertising to which today's college students pay attention. That's the key finding in a survey of American college students conducted by WOMMA member Alloy Marketing + Media and Harris Interactive....
Recent figures in a report released by Intelliseek casts an interesting light on Amazon.com book ratings. When asked how they would react to the news that a publisher or author had posted a favorable review to their own book, 60%...
If word of mouth is fundamentally a medium of messages passed from consumer to consumer to share news and information, then a case could be made that gossip is a form of word of mouth marketing. An article in the...
The WOMMA Word