Automakers Observe But Don't Interfere
As a way of gauging consumer buzz for cars that won't hit the road for some time, Ford and other automakers are observing and analyzing chatter in blogs and online communities. But instead of directly interacting with consumers and interfering with the conversation, automakers are opting to simply watch and observe. The result has been new insight into consumer sentiment and perception toward particular products and services.
THE LESSON: Consumers are already talking about you, so sometimes it works best to sit back and listen.
