Podcasting Do's and Don'ts
Like online communities and blogs, podcasting has its own "rules of the road" for marketers who want to participate. "Online Tonight" host David Lawrence recently shared some do's and don't of podcasting with MarketingSherpa:
* Keep it short
Remember, you're competing for people's time. Aim for 7-10 minutes.
* Don't be cute
Summarize your topic concisely and clearly so that it will spark interest.
* Get training
Even if you're naturally quiet and reserved, learn how to speak clearly with enthusiasm.
More info:
http://www.marketingsherpa.com/sample.cfm?contentID=3042
