Skip to Content | Skip to Navigation
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Job: DEI Worldwide (Los Angeles, CA) seeks a brilliant and creative new Account Manager. Responsibilities include business development, client relations, and word-of-mouth campaign coordination. Please send cover letter and resume to michael.danenberg@deiworldwide.com....
Microsoft has launched a new viral campaign aimed at building buzz for its upcoming XBox360 game console. When we previously reported on this, Microsoft flatly denied any allegations that the images had been deliberately leaked to the media. More info:...
The noted analysts at Forrester have issued a new report called "Word-Of-Mouth Marketing Needs Ethics Now." The report points out the central role that ethics plays in the future of our industry. The report recognizes WOMMA's leadership role as the...
Last week, we wrote about researchers studying gossip as a powerful form of word of mouth. We asked readers to let us know what they thought and here's a sample: "Gossip is definitely WOM. It is the spreading of often...
Job: The Creative Group (New York, NY) seeks an Online Copywriter who specializes in creating copy for viral marketing communications such as e-mail blasts and promotions. See http://www.creativegroup.com for more details. Job: Allposters.com (Emeryville, CA) seeks a Senior User Interface...
Ashland Addison Florist Co., a 73-year old family-owned florist based in Chicago, recently "shared some love" (and got people talking) in a fun, good-natured stunt. On a busy street in the Loop, the florist gave out bouquets containing five roses...
Dave Sifry of Technorati recently summarized the new spam-like threats that have the potential to "degrade" the blogosphere. Sifry's post, as part of his multi-part State of the Blogosphere, serves as an excellent primer on spam blogs, fake blogs, and...
Bruce Weinstein, CNN's "Ethics Guy", recently talked about ethics in American business with Bankrate.com's Jay MacDonald. Weinstein spoke about business craving positive word of mouth and how it is achieved through trust. He also mentioned WOMMA's previous work on Ethics:...
Marsteller has partnered with BzzAgent, Converseon, and Oddcast to form the User-Generated Media Alliance (UGMA). The group's aim is to provide a one-stop shop for tools and strategy to monitor and create user-generated media. Marsteller's roles include making Digital Check-ups...
In the wake of Hurricane Katrina, many bloggers have begun to include an ad with a link to the American Red Cross. A service called Word of Blog could simplify that process. Designed as a free community where bloggers can...
WOMMA's WOM vs. Ads blog has taken off. Launched last week, the blog has generated intense conversation about the intersection of word of mouth with traditional advertising techniques. People are definitely paying attention -- a casual Technorati search yields links...
We're proud to welcome more new WOMMA members: Lucent Technologies Lucid Marketing Chautauqua Communications Pollinate Betfair Virusfilm Avenue A/Razorfish We are also pleased to welcome two new members of the WOMMA Advisory Board: >> Ed Keller, Co-Author, "The Influentials" http://womma.org/pages/2005/08/ed_keller_joins.htm...
Sometimes actions generate more word of mouth more than words. Domain registrar GoDaddy has extended this adage throughout the company. The CEO, Bob Parsons, produces a podcast, blogs frequently, and posts comments in other blogs. GoDaddy commercials are available for...
CNET recently reported on how trust is quickly becoming a key issue as more marketers integrate their messaging to the Web. Given the rise in popularity of tools like blogs, podcasting, and social networks, it was only a matter of...
When WOMMA launched the WOM vs. Ads blog, our goal was to invite a wide range of experts who would explore a diverse array of ideas and share their thoughts with the public. More than a dozen authors have already...
The Value of Managed Word of Mouth Programs Study by Dr. Walter Carl for Northeastern University In 2005, Dr. Walter Carl, Assistant Professor of Communication Studies at Northeastern University, approached BzzAgent, a WOM marketing and research firm, about conducting a...
Job: Google (Mountain View, CA) is seeking a Creative Director with expertise in word of mouth and viral marketing techniques. More info: http://www.google.com/support/jobs/bin/answer.py?answer=23383 Job: Vacuum maker Dyson is looking for a PR manager in Chicago who understands and knows how...
BzzAgent Evangelists' Corps Grows Past 100,000 http://press.namct.com/content/view/3000/9 NYPD Joins the Throng, Begins Podcasting http://www.nyc.gov/html/nypd/html/dcpi/podcasts.html iMedia: WOMMA's Andy Sernovitz Launches New Column http://www.imediaconnection.com/content/6739.asp...
Nearly 70 percent of companies have no policy or guidelines for employee bloggers, a liability when blogs are playing an increasing role in shaping corporate reputation, according to a new white paper from PR agency Edelman and Intelliseek. "Talking from...
BlogAds is practicing what it preaches, using the power of blogs to help create a new logo. Rather than hire a design firm, BlogAds turned to bloggers to submit new logo designs, offering $1,000 for the winning design and $300...
MSNBC.com has added word of mouth commentary to its coverage of the Katrina disaster, hoping to get the widest possible news on what was happening in the storm ravaged Gulf region. Stories MSNBC ran on Katrina's aftermath included an online...
Word of mouth is about inviting consumers to become part of your campaign, said WOMMA members speaking at a Chicago PRSA luncheon. Kathy Baughman of ComBlu, Rick Murray of Edelman, and Anthony Schweizer of BzzAgent took part in the session...
Join us for a pre-conference WOMMA Members Banquet! Everyone will be there -- don't make other plans. Dinner will be at Sal Anthony's SPQR, a terrific Italian restaurant in the heart of Little Italy. Run back to your hotel, change...
Word of mouth marketing emerges as the dominant new marketing technique, according to a survey done by CMO magazine. When the survey asked marketers "which of the following emerging marketing techniques are you currently using or planning to use within...
The Washington Post has decided to post links to blogs that comment on stories it runs. Recent coverage of Katrina included a blog on its site discussing the impact of the hurricane on Washington plus a "Who's Blogging" box with...
Omitting negative reviews can come back to haunt a company when reviewers complain about the process on other sites or in their blogs. The Wall Street Journal reports how Newegg.com didn't run a negative review only to see it pop...
Word of mouth marketing emerges as the dominant new marketing technique, according to a survey done by CMO magazine. When the survey asked marketers "which of the following emerging marketing techniques are you currently using or planning to use within...
Nearly 70 percent of companies have no policy or guidelines for employee bloggers, a liability when blogs are playing an increasing role in shaping corporate reputation, according to a new white paper from PR agency Edelman and Intelliseek. "Talking from...
FOR IMMEDIATE RELEASE PRESS CONTACT Andy Sernovitz, CEO Word of Mouth Marketing Association 312-335-0035 editor@womma.org http://www.womma.org Word Of Mouth Marketing Goes Mainstream: 200 Companies Join Word Of Mouth Marketing Association CHICAGO, September 29, 2005 -- The Word of Mouth Marketing...
© 2005-2008 Word of Mouth Marketing Association. All Rights Reserved.
The WOMMA Word
