Forrester Pushes Word of Mouth Ethics
The noted analysts at Forrester have issued a new report called "Word-Of-Mouth Marketing Needs Ethics Now." The report points out the central role that ethics plays in the future of our industry. The report recognizes WOMMA's leadership role as the organization that has initiated public discussion on the topic, along with the WOMMA Ethics Code, which is still the only such guideline. Forrester calls on marketers -- especially major brands and ecommerce leaders -- to get on board with an ethics program quickly.
Author Fiona McDonnell writes, "Marketers have a choice: Self-regulate WOM, or wait till the European Commission does it for them or the medium runs into a wall of consumer distrust."
We support this position and encourage all marketers to join in the WOMMA ethics program.
More info:
http://www.forrester.com/Research/Document/Excerpt/0,7211,37044,00.html
http://www.womma.org/ethicscode.htm
Contact WOMMA to participate in the next round of ethics discussion.
