Marsteller Forms User-Generated Media Coalition
Marsteller has partnered with BzzAgent, Converseon, and Oddcast to form the User-Generated Media Alliance (UGMA). The group's aim is to provide a one-stop shop for tools and strategy to monitor and create user-generated media. Marsteller's roles include making Digital Check-ups to provide an in-depth assessment of a company's current presence, develop corporate messages, and implement creative strategy and programs. UGMA partners will provide services including buzz marketing measurement, word of mouth campaign development, search engine optimization, and avatar marketing creation.
