WOM vs. Ads Blog Roundup
WOMMA's WOM vs. Ads blog has taken off. Launched last week, the blog has generated intense conversation about the intersection of word of mouth with traditional advertising techniques. People are definitely paying attention -- a casual Technorati search yields links from throughout the blogosphere.
Authors are posting new items every day, so be sure to add your comments.
More info:
BusinessWeek story
Join the conversation:
http://ads.womma.org
