The WOMMA WordJobs & Changes
Job: BzzAgentis looking for a senior account director in its Boston office and a senior account director in either Anaheim or Boston with bi-coastal travel required. Email resume and cover letter to jobs15@bzzagent.com....
WOMMA welcomes 10 new members
WOMMA welcomes the following new members: Qtags Decision Power DIG Business Design Advantage Marketing Lab Judy's Book IPC Garden Fresh Restaurant Corp Zealot Advertising Research Foundation Cross Warp. Thank you for your support! View our full member list....
BuzzMetrics acquired by Trendum
Internet analytics firm Trendum has acquired WOM researcher BuzzMetrics. The company will do business as BuzzMetrics and have the strategic backing of VNU, owner of such renowned research brands as ACNielsen and Nielsen Media Research. VNU is a minority shareholder...
Research: CGM Bests Ads for Influencing Consumers
Consumers are 50 percent more likely to be influenced by word of mouth recommendations than by traditional TV or radio ads, reports Intelliseek in a new study. Consumers who actively skip or delete TV and online ads are 25 percent...
British Air Gets People Speaking Its Language
British Airways is using a viral text messaging campaign in conjunction with an online ad to drive traffic to its web site. Ads on the site invite people to send a British slang expression to friends who are told they...
Ban Gives Consumers a Virtual Soapbox
Ban deodorant is inviting consumers to talk about what they would ban. It's part of a contest that gets people involved in creating marketing messages for the brand. Consumers who visit the contest site can create an ad talking about...
Dell Uses WOM to Launch iPod Competitor
Dell is relying on WOM to launch a new product, The Ditty, which will compete with Apple's iPod Shuffle. The effort marks the first time Dell hasn't turned to traditional advertising to bring out a new product. It's asking employees...
CGM Bests Ads for Influencing Consumers
Consumers are 50 percent more likely to be influenced by word of mouth recommendations than by traditional TV or radio ads, reports Intelliseek in a new study. Consumers who actively skip or delete TV and online ads are 25 percent...
WOMMA Responds to AdAge.com Anti-Buzz Headline
AdAge.com Tuesday ran a headline ("Is Buzz Marketing Illegal?") that got the world talking about word of mouth marketing. Unfortunately, the headline gave a false impression that word of mouth was illegal. It also equated all word of mouth with...
WOM vs. Ads Roundup
More than 240 people attended WOMMA's WOM vs. Advertising conference. Keynote speaker Seth Godin told attendees that it is time for companies to concentrate on offering products and services that are truly remarkable -- things that are good enough to...
Research: WOM Impacts Mutual Fund Managers' Investing
Mutual fund managers located in the same city tend to buy the same stocks, indicating that word of mouth in a location plays a role in their investment decisions, according to a study by a team of professors from Princeton,...
Geico Using Amateur Film Makers in WOM Effort
Consumer generated content is a powerful tool for advertisers that learn to use it. Insurance giant Geico has gotten a lot of advertising mileage out of its Geico Gecko mascot. Now it's using the Gecko for word of mouth, inviting...
British Blogger Rails Against Stealth Effort
British Blogger Tom Coates is upset with a blog that he says is only a cover for a brand of cleaning product, Cillit Bang. Seems Coates was writing about not speaking with his father for almost 30 years when someone...
WOMMA Quickly Responds to AdAge.com Headline
WOMMA moved quickly to respond to an AdAge.com headline that questioned the legality of word of mouth marketing. The association and its members stepped up to educate the media and marketers about the importance of ethics transparency and disclosure in...
WOM Impacts Mutual Fund Managers' Investing
Mutual fund managers located in the same city tend to buy the same stocks, indicating that word of mouth in a location plays a role in their investment decisions, according to a study by a team of professors from Princeton,...
WOMMA Opposes Stealth Marketing
Today, a consumer watchdog group named "Commercial Alert" asked the FTC to investigate companies that engage in stealth marketing to teenagers. Although the organization's request confused buzz marketing with deceptive stealth, they address an important issue: Stealth marketing is wrong...
