CGM Bests Ads for Influencing Consumers
Consumers are 50 percent more likely to be influenced by word of mouth recommendations than by traditional TV or radio ads, reports Intelliseek in a new study.
Consumers who actively skip or delete TV and online ads are 25 percent more likely to create and respond to consumer generated media on message boards, forums, and blogs, the study also found. Positive word of mouth from someone a person knows ranks highest in influencing consumer purchase decisions.
Source: Nielsen BuzzMetrics, "2005 Consumer-Generated Media (CGM) and Engagement Study".
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